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Alex Collmer
Founder & CEO at VidMob
Alex Collmer is a prominent figure in the media and technology sectors, currently serving as a Board Member for the Media & Data Board at MMA Global since January 2023. He is also the Founder and CEO of VidMob, a leading creative performance platform that specializes in video content creation, which he established in April 2015. Under his leadership, VidMob has become known for its innovative approach to harnessing creative data to improve marketing effectiveness and has raised significant funding from top-tier investors.1234
Background and Education
Collmer holds a Bachelor of Science degree in Engineering from Cornell University, where he graduated in 1997. His professional journey has been characterized by a blend of technology, design, and consumer entertainment, showcasing his engineering background and entrepreneurial spirit.26
Career Highlights
- VidMob: As CEO, Collmer has driven the company to become the world’s largest video creation platform, focusing on providing brands with access to high-quality video creators.4
- Autumn Games: Prior to VidMob, he co-founded this video game publishing company, which developed several successful titles including the acclaimed fighting game Skullgirls.
- Ad Council: Collmer also serves on the board of this nonprofit organization, contributing to public service campaigns.26
Contributions and Interests
Collmer is actively involved in various boards and has spoken at numerous universities and conferences on topics related to entrepreneurship and media. In addition to his professional endeavors, he enjoys coaching youth sports.46 His work reflects a commitment to leveraging technology for creative solutions in marketing and media.57
Highlights
I’m proud of VidMob every day, but I’m particularly proud today. Earlier today, LVMH awarded VidMob as the winner of the innovation award in the media for brand desirability category. The award was presented by their CEO Bernard Arnault. Among the many reasons I’ve admired them, I’ve always been particularly impressed by their long-term view of brand stewardship, with a stated goal of having each of their brands be more desirable in 100 years than they are today. Equally important, they share our view that technology should be in service of human creativity, not aimed at replacing it. Values alignment like this makes the award even more sweet. I cannot wait to grow the relationship throughout their maisons, as they all strive for increased creative effectiveness. This is a whole team award for VidMob, as every part of the company helped make this possible. Go team!
Special thanks for Laetitia Roche-Grenet and Claire Lecoq 👩🏻🎤 for involving us in this incredible journey.
#LVMHInnovationaward #TechPartInOurFuture
It's great to see the results of this partnership shared with the marketing community. Thanks to Matt Cosad and Victoria Sjardin on being such visionary partners.
"Having analysed the campaign videos created in-house by the Kraft Heinz team over the course of last year, VidMob generated a set of learnings on minute creative details, such as using keywords in the beginning, highlighting the Heinz watermark and human presence, that end up significantly driving campaign performance. “Applying those learnings on a recent campaign delivered 47% cheaper CPM, which is a considerable difference.” said Cosad. The positive results of the partnership cemented creative effectiveness as a campaign performance driver."
https://lnkd.in/eE9JBBMx
#creative #marketing #ai #measurement
