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Alex Dobrenko

Copywriter, Comedian, Codependent

Alex Dobrenko is the Head of Creative at Sublime, a position he has held since November 2023.1 He is a multifaceted professional based in Los Angeles, California, who describes himself as a "Copywriter Comedian Codependent".1

Professional Background

Alex has a diverse professional history:

  • He is currently the Head of Creative at Sublime.13
  • He writes a newsletter called "Both Are True," which he started in 2022 and describes as a top 10 humor newsletter.45
  • Previously, he was the Managing Editor at "the DONUT" from December 2022 to July 2023.1
  • He has held leadership positions in various companies, including Show&Tell Films (Head of Product) and Tugg, Inc (Head of Product & Department Head).1

Education

Alex graduated from Brown University with a BA in Literary Arts and Psychology (2006-2010).1

Writing and Creative Work

His writing often explores personal themes:

  • He delves into his background as an immigrant from Ukraine, his Jewish heritage, and mental health topics.3
  • His newsletter "Both Are True" is described as containing "Funny, deep, relatable stories from a dad to two, husband to one, friend to all".2

Approach to Creativity

As Head of Creative at Sublime, Alex aims to:

  • Bring a sense of humor and authenticity to his work.3
  • Explore the "chaos of the internet" and embrace the weird and nonsensical aspects of creativity.3
  • Foster a genuine and honest atmosphere in his writing and community engagement.3

Alex Dobrenko's unique blend of professional experience, creative writing, and comedic perspective informs his approach to his role at Sublime, where he seeks to create engaging content that resonates with audiences on a personal level.

Highlights

Mar 6 · twitter

protein for creatives call that the artist’s whey

Feb 19 · twitter

every post about AI: “Absolutely shocked to see ChatGPT 5.2oA’s Deep Insights model go toe to toe with Anthropologie’s Cloud 333-LATEST-1- but can either compete with Jamiriqui’s open source Llama spinoff or Perplexity’s Agentic 31aOa, not to mention the DeepSeek China R22 that m

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Alex Dobrenko
Alex Dobrenko, photo 1
Alex Dobrenko, photo 2
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Experience

Head of Creative at Sublime (November 2023 - Present)
Operator + Writer at Both Are True (April 2021 - Present), Managing Editor at the DONUT (December 2022 - July 2023), Head of Product at Show&Tell Films (June 2020 - October 2021), Head of Product & De at Ivy Insiders (June 2007 - August 2010)

Education

BA in Literary Arts, Psychology from Brown University (2006 - 2010)

Location

Los Angeles, California, United States