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Alex Gaidin, PhD

Strategy consulting for creative entrepreneurs

Alex Gaidin, PhD, is a seasoned strategist with a background in sociology and a wealth of experience advising entrepreneurs and Fortune 500 companies. With a strong foundation in human sciences, Alex launched his consultancy to assist clients in building successful and profitable creative businesses. Through his expertise, he guides individuals in making critical business decisions and achieving their entrepreneurial goals. Alex's passion lies in empowering entrepreneurs to pursue their creative endeavors while ensuring financial success.

Highlights

Jul 4 · linkedin

Financial status is related to a personal brand, not a resume.

Personal brands send resumes to the archive to gather dust. They can tell you much more than a carefully crafted cv with a creative cover letter.

The resume becomes a speculative tool devoid of the compounding effect.  A personal brand is a strategic investment that affects both a career and new opportunities after its completion.

#strategyoveracupofcoffee

Jun 16 · linkedin

Why SMART Goals Don't Lead to Success.

But Require Doubling Efforts.

In failed plans, there's often one commonality - the goals didn't resonate with the team. These goals aligned with consultants, bosses, and managers. Specific, measurable, achievable, relevant - yet they deprived teams of enthusiasm and belief in success.

The SMART template is outdated. It fails to consider progress made and the journey taken. It doesn't require creativity, limiting capabilities. By tying teams' hands, it blocks paths to goals beyond just results.

When Doran created this, he likely didn't expect aligning employee and company goals. Inspiring goals differ from narrow, results-oriented ones. The former align with the company's mission - and are achieved successfully.

#strategyoveracupofcoffee

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Alex Gaidin, PhD
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Montenegro