Suggestions
Alex Herder
Animated Storytelling | Creating community through animated content that connects, inspires, and unites
Alex Herder is a seasoned professional who has been using animation to craft impactful stories since 2009. With a deep-rooted belief in the power of storytelling, he endeavors to create a positive influence in the world through his work.
Co-founding the acclaimed Duke & Duck content studio in 2009, Alex has been instrumental in producing a wide range of content, including brand videos, social media campaigns, explainers, advocacy initiatives, and animations for documentaries. His studio serves clients directly as advisors and content creators, in addition to collaborating with select agencies.
Over the years, Alex has garnered significant experience in developing award-winning animated content for renowned brands such as Capital One, the ACLU, Nestlé, Patagonia, and National Geographic, earning the studio accolades like the prestigious Emmy award.
In 2022, Alex took a step further in his mission by establishing Double Scoop Studio with a primary objective of ensuring that upcoming generations have access to narratives that prioritize social values and positive impacts alongside entertainment and profitability. The studio specializes in creating exclusive content for non-profits targeting children, as well as crafting original intellectual property.
Alex Herder holds a Bachelor's degree in History from the University of Illinois Urbana-Champaign. Throughout his career, he has taken on various roles such as Head of Studio at Double Scoop Studio, Founder & Managing Director at Duke & Duck, Marketing Manager at Voxiva, and has also been involved in volunteer work with organizations like ACTS Clinic and as a Co-Founder at The Bike Project of Urbana Champaign.
Highlights
Remember how tobacco advertising was banned when it was proven how damaging their products were to public health? We need to take the same stance when it comes to fossil fuels, and I'm not alone in thinking that.
UN Secretary-General Antonio Guterres demanded a ban on fossil fuel advertising last month. At Duke & Duck, we've had a no-fossil fuels policy from day one, but we need more people to join us. Until anti-greenwashing legislation is stronger, it's up to us as creators to simply stop. It’s outrageous that these companies are still allowed to advertise while our planet suffers.
If you're in the creative industries, consider joining (or advocating your employer join) Clean Creatives. It's literally the least we can do, and it can make a difference.
Yesterday I posted an essay about the besieged feeling at #Kidscreen and I’m happy (and somewhat surprised) to report that the mood on day 2 was quite the opposite. The day started for me by attending a highly attended talk by Sinead Bovell about AI in the industry, and while there is a lot of fear — a writer told me over breakfast that "all of us are terrified” — there’s also some excitement about how generative AI allows creators (and funders) to significantly lower the cost of experimentation. Ideally this should lead to more diversity of content and “weird” ideas finding a home.
Year after year, some of the most valuable things I take away from Kidscreen are presentations about research, and this year was no exception with an insightful series of in-depth conversations about different age demographics and what motivates and drives them. Contrary to so much of what I read in the press, Jane Gould from Wonderworks shared that when kids 6-14 are asked what they’re feeling moment to moment, the top 4 emotions reported are: Happy, excited, hopeful, and relaxed. Yes, anxiety and other negative emotions are on the list but ultimately kids are doing well.
I started my company, Double Scoop Studio, explicitly to make content that makes a positive social impact and I was inspired by the number of people here in San Diego who are excited by the mission and are working towards the same goals. Libbie Doherty ABC Australia shared some details about the ways in which they are teaching media literacy to kids, and there’s the whole public broadcaster and PBS universe, which is inspirational and thriving. Being able to spend time with passionate creators like Aaron Augenblick (City Island) and Adam Rudman (Nature Cat & Donkey Hodie) are part of the reason coming together in person is so valuable, and I’m grateful to both of them for the joy they’ve brought my kids and others.
Last but definitely not least, the schedule ended with a candid conversation with between Amy Friedman and Angela C. Santomero, who might be a wizard for the magic she’s been able to conjure time and again with Blue’s Clues, Daniel Tiger, Super Why!, and others. After hearing her speak, however, it’s clearly not magic. Angela combines a researcher’s passion with a genuine LOVE of children and a magnetic personality that I would follow anywhere. And I haven’t even met her!
I’m on to the last day today and then off to LA to visit my colleagues there before flying home. For now, it’s time for a conference breakfast and what I’m sure will be yet another day of wonder that I get to do this work. More tomorrow!!
