Suggestions
Alex Hobbs
Head/VP Sales - Chief Revenue Officer - Scaleup GTM strategy process - B2B SaaS sales B2C retail marketing technology martech - Business development president - Remote early stage startup director UK EMEA - Enable sales growth
The Alex Hobbs you are referring to does not match the individuals described in the provided sources, as those profiles do not include the specific LinkedIn username or the exact title and roles you mentioned.
However, based on the context of your query, here is what can be inferred about the type of person you might be looking for:
- Alex Hobbs with a LinkedIn username like "alex-hobbs-sales-marketing-advertising-digital-strategy-vp-consultant-director-b2b-retail-promotions" would likely be a professional with extensive experience in sales, marketing, advertising, and digital strategy.
- They would probably hold senior roles such as VP or Director in companies, focusing on B2B sales, retail promotions, and digital marketing.
- Given the detailed username, this individual is likely skilled in various aspects of marketing and sales, including strategy development, execution, and management.
To find the exact person, you would need to search for the specific LinkedIn profile using the provided username.
Highlights
Co-ordinated Inbound AND Outbound Sales = Rightbound = Moneyball
INBOUNDS: You get what you get e.g. webform completions & partner referrals
Often NOT
- ideal customer
- actual decision maker (junior rep gathering info)
BUT decent intent signal
- timing is right: in their buying / consideration window
- they've realised they have a pain worth solving
- willingness to change
& prospect self-educated on your category
-
intent signal than website identification
-
competitive advantage than purchased 3rd party intent tools
OUTBOUND - You are in control
- who you target / ICP: decision makers at high fit / revenue dense account potential
- precise message e.g. differentiated, accurate value prop (prospect self-education often = miseducation)
BUT cold outbounding you have almost no control of:
- is your message timely / urgent to the buyer
Use inbounds & other intent signals as a trigger / research for warm outbound AND you have a killer combo!
Outbound calling to have the conversations that actually matter with decision makers at ideal accounts with intent is the gold standard in sales effectiveness.
Right person, Right company, Right problem, Right time AND Right sales channel = faster sales cycles & higher win rates
Inbounds = start of outbound process of a competitive sale
- they are not just inbounding you
- primarily competing vs. no decision / no change
Inbound-led outbound is nothing new...
In decade of strong economies & easy money in run up to pandemic, many sellers became lazy order takers on inbounds
The fish may have been jumping in your boat THEN BUT now you have to go fishing 🎣 if you want to eat. & an inbound is just a starting point for the outbound sales process necessary to generate revenue
Outbound is revenue insurance for every sales / marketing omnichannel activity
P.S. Companies with near term growth / revenue efficiency imperatives MUST pivot away from over-reliance on inbounds and marketing-led motions AND double down on less warm outbound
"Pipeline Cures All" Andreessen Horowitz... BUT you need to go outbound and phone first to get it today 🧠 https://lnkd.in/d-sedwX3
"It’s not just in a downturn that companies find their inbound engine is no longer enough to drive business. Whether you’re operating in a down market or your inbound motion has just reached its saturation point... there’s only one cure for elongated sales cycles and pipeline deficits... Go outbound" 🧠
- Andreessen Horowitz (known as "a16z")❓
74% of companies primarily used inbound over outbound in 2019 HubSpot
Over-reliance on inbounds was blamed by > 90% of 6k+ EMEA B2B sales leaders for missing their target in 2022
Inbound is not working as well even for the very best at inbound! https://lnkd.in/dgFZrypQ
Thoughts?
#sales #outboundsales #inboundsales #salesstrategy #salesleadership
How I feel when I get the 3rd template email that is AI highly personalised (creepy) but totally irrelevant from your sequence spam cannon
