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Alex Kopilow

Digital Partnerships Manager at Chicago White Sox

Alex Kopilow is a Digital Partnerships Manager at the Chicago White Sox and an AP Award-winning Sports Anchor/Reporter.

He holds a Bachelor of Arts (B.A.) degree in Public Affairs Journalism from The Ohio State University.

With a strong background in digital marketing and journalism, Alex has held various roles including Senior Digital Manager at Golin, Internet Marketing Consultant at Rise Interactive, and Public Relations Account Executive at Blue Chip Marketing Worldwide.

His experience also includes positions such as Consumer PR Intern at Weber Shandwick, Photographer/Editor/MMJ at WATE 6 On Your Side, and Sports Video Journalist at Time Warner Cable News.

Alex has showcased his talents as a Play-by-Play Announcer at MSG Varsity Network, Weekend Sports Anchor at KSWO-TV, and Sports Reporter/Photographer/Fill-in Anchor at KSFY-TV.

An Ohio State University alum, Alex Kopilow excels in the realms of digital partnerships, sports broadcasting, journalism, and marketing.

Highlights

Jun 10 · linkedin

I'm a big fan of the partnership package Front Office Sports built for The Wendy's Company.

Like other partners, they get a standard sponsorship with a clickable logo at the top of a newsletter and ad space in the middle. However, the element that elevates the partnership is a rebranded section.

FOS turned its “Conversation Starters” section into “Top of the Morning Conversation Starters served to you by Wendy’s.”

As usual, this section includes three must-read sports business stories (with links to full articles), and now features creative at the top focused on Wendy’s $3 English Muffin Deal, plus a Breakfast Fun Fact at the bottom.

But that’s not all.

Wendy’s also sponsors “Top of the Morning Headlines served to you by Wendy’s” at the start of the Front Office Today podcast. These headlines are also read in video format on TikTok and the podcast’s X account. Additionally, there's a rotational mixed-media banner placement at the top of the FOS website's podcast page.

This is a great enhancement of a standard sponsorship FOS offers.

→ It aligns Wendy’s with breakfast using assets that go live first thing in the morning.

→ The conversation starters rebrand continues to serve fans (no pun intended) with the content they love and a deal they can enjoy.

→ The “served by” instead of “presented by” is a nice touch that makes a stronger tie to the Wendy’s brand.

This is just one of many examples of how you can tailor sponsored content to drive business goals while staying fan-first.

#sportsbusiness #sportsmarketing #sponsorship

May 22 · linkedin

Schedule Release performs so well that it's easily worth a six-figure sponsorship. However, selling it at its true value is surprisingly difficult.

In this edition of Sponcon Sports:

📆 Top Tips to Sell Schedule Release ⚾️ Major League Baseball (MLB) Breaks Format In Sponcon Wins 🚂 Two Atlanta United FC Series Names Worth Stealing

Plus, how you can get access to my Gondola #SportsSummit24 presentation.

#sportsbusiness #sportsmarketing #sponsorship

Alex Kopilow
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Location

Greater Chicago Area