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Alex Langshur

Alex Langshur is a prominent figure in the digital marketing and analytics industry, currently serving as the CEO of Incubeta US. He has a rich background in data analytics and digital marketing, having co-founded Cardinal Path, a leading consultancy that became one of Dentsu's best-performing acquisitions and the top reseller of Google Analytics 360. Langshur's leadership at Cardinal Path helped establish it as a key player in the field, where he served as co-CEO and Senior Partner from its inception in 2011 until its acquisition by Dentsu in 2016.136

In his new role at Incubeta, Langshur is focused on expanding the company's data-driven marketing services across the Americas. He emphasizes the importance of first-party data and aims to help clients navigate the complexities of the digital marketing landscape through innovative solutions.25 Prior to joining Incubeta, he was the Global Google Alliance Chief Growth Officer, where he concentrated on services and sales related to Google’s marketing and cloud platforms.26

Langshur has also held significant positions within the industry, including serving as the past president and Director Emeritus of the Digital Analytics Association. His academic contributions include teaching digital marketing and analytics at the University of British Columbia, alongside extensive training engagements with Google.34

He is recognized for his commitment to fostering a strong company culture that prioritizes empowerment and professional growth among team members.2 Langshur resides in Boston with his family and is known for his diverse interests, including a unique early career prospecting for gold in Northern Canada.23

Highlights

Nov 27 · incubeta.com
Incubeta Welcomes New CEO Americas, Alex Langshur
Incubeta Welcomes New CEO Americas, Alex Langshur
Jan 24 · aithority.com
Alex Langshur appointed as CEO of Incubeta US - AiThority
Jan 24 · AiThority
Alex Langshur appointed as CEO of Incubeta US - AiThority
Alex Langshur appointed as CEO of Incubeta US - AiThority
Jan 23 · incubeta.com
Incubeta Welcomes New CEO Americas, Alex Langshur
Aug 20 · AiThority
Dentsu Expands Global Google Technology Practice With Two Leadership Appointments - AiThority
Jun 14 · cardinalpath.com
Interview with Alex Langshur on Customer Engagement & LTV
Interview with Alex Langshur on Customer Engagement & LTV

Related Questions

What inspired Alex Langshur to transition from prospecting for gold to digital marketing?
How did Alex Langshur's role at Cardinal Path evolve over time?
What were the key challenges Alex faced when building Cardinal Path?
How did Alex Langshur's leadership style impact the growth of Cardinal Path?
What strategies did Alex use to successfully sell Cardinal Path?
Alex Langshur
Alex Langshur, photo 1
Alex Langshur, photo 2
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Location

Medford, Massachusetts