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Alex Lo

The Trade Desk | Digital Advertising | Client Growth | Organisational Leadership

Alex Lo is the Lead Senior Client Strategy Director for Hong Kong & Taiwan at The Trade Desk, a global advertising technology company.1 He has been with The Trade Desk since November 2015, progressing through various roles including Senior Account Manager, Director of Accounts, and his current position, which he has held since April 2022.1

With extensive experience in digital marketing, e-commerce, and advertising technology, Alex specializes in account leadership, digital strategy, data analysis, and programmatic advertising.1 He has comprehensive experience across various industries, including hotel, fashion, entertainment, and luxury sectors.1

Prior to joining The Trade Desk, Alex held positions at Sizmek as an Associate Strategic Account Director and at Chow Sang Sang Holdings International Limited as an e-Business Officer.1 He has also worked for organizations such as the Hong Kong Film Awards Association and Fox Television.1

Alex holds a Bachelor's Degree in Physics with a concentration in Applied Physics from Hong Kong Baptist University and a Master's Degree in International Marketing and Business Development from SKEMA Business School.1 He has also completed a certificate in Management Essentials from Harvard Business School Online.1

In addition to his professional roles, Alex served as the Programmatic Committee Lead for IAB Hong Kong powered by HKDMA from January to December 2020.1 He is proficient in Mandarin, English, and Cantonese.1

Highlights

The Trade Desk Appoints Alex Kayyal to Board of Directors
Feb 6 · scmp.com
Alex Lo: Latest Articles, Opinions and Editorials
Alex Lo: Latest Articles, Opinions and Editorials
Aug 1 · campaignasia.com
Hong Kong team adds to The Trade Desk's rapid regional growth
Hong Kong team adds to The Trade Desk's rapid regional growth
Feb 1 · iabhongkong.com
The Trade Desk Limited - Interactive Advertising Bureau Hong Kong

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Alex Lo
Alex Lo, photo 1
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Location

Hong Kong, Hong Kong SAR