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Alex Maeland
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Alex Maeland is a prominent creative director and designer currently recognized for his role as the Creative Director, Asia Pacific at lululemon, where he served from September 2022 to September 2024. In this position, he was instrumental in establishing the Brand Creative function within the Asia-Pacific region, overseeing the recruitment and leadership of a diverse team responsible for localizing and regionalizing global campaigns across multiple markets.1
Background and Career
Originally from Seoul, South Korea, and raised in Atlanta, Georgia, Maeland has built a multifaceted career in creative direction, marketing, and storytelling. He began his professional journey in 2008 at Wish Atlanta, where he played a key role in transforming the brand into a digital-first retailer. His career progressed as he moved to Hong Kong in 2011 to join Hypebeast.com as Social Media Manager and Features Editor. There, he contributed significantly to the brand's growth and was pivotal in launching various initiatives including Hypebeast Agency/Studio and Hypebeast Magazine.12
In 2015, Maeland co-founded MAEKAN, an editorial platform focused on arts and culture storytelling through audio and visual media. This venture showcased his commitment to innovative narrative forms and community engagement.14 Following his tenure at lululemon, he co-founded Adam Studios in 2019, a creative agency that offers diverse services such as marketing strategy and content direction.1
Skills and Expertise
Maeland is known for his expertise in:
- Creative Direction: Leading innovative campaigns that resonate with diverse audiences.
- Brand Strategy: Developing integrated marketing approaches that align with business goals.
- Team Leadership: Building and managing creative teams to execute high-impact projects.
His work has involved collaborations with major brands such as Nike, Converse, Audi, and Budweiser, reflecting his ability to blend creativity with strategic marketing insights.13
Personal Life
In addition to his professional endeavors, Alex Maeland is passionate about photography and enjoys hiking. He balances his career with family life, spending time with his wife and two children.1
