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Alex Merutka
CEO & Founder at CRAFTSMAN+
Alex Merutka is a seasoned serial entrepreneur and proficient company operator specializing in digital marketing with over ten years of industry experience.
Currently serving as the CEO and founder of Craftsman+, a pioneering creative technology firm associated with Meta, Google, and TikTok, Alex secured a coveted position on Forbes' '30 Under 30' list for revolutionizing brand engagement strategies.
Before establishing Craftsman+, Alex held the esteemed position of Head of User Acquisition and Programmatic at AppLovin, where he was instrumental in managing a remarkable $2 billion in advertising expenditure. Joining the company as one of its early employees, Alex played a pivotal role in propelling AppLovin from a start-up phase to a successful private round led by KKR, before the company's subsequent IPO in April 2021 with a substantial market capitalization of approximately $29 billion.
Hailing from San Diego, California, Alex obtained a Bachelor of Arts degree in Business Management and Information Systems from the University of California, Santa Cruz. He also pursued studies in Business Management Economics at Università Bocconi.
An esteemed professional, Alex is actively engaged in disseminating knowledge through reputed platforms such as Bloomberg, Business Insider, and CNBC. Additionally, he holds membership in the prestigious Young Presidents Organization (YPO).
Throughout his career, Alex has been associated with various organizations in diverse roles, including Chairman at Odin Stem Cells, Founder at Node Ventures and Node Media, Strategic Consultant, Head of Programmatic, and Director of Sales at AppLovin, among other key positions in companies like Conversant and BrightEdge.
Highlights
I just wanted to take a moment to give a huge shout out to the Epic Games team for relaunching Fortnite on iOS in Europe and Android worldwide, along with their own app store, after their epic 4-year long antitrust legal battle. 🎉
Bringing titles like Fortnite, Fall Guys, and Rocket League Sideswipe directly to users is a bold move that really signals a new era of openness in the gaming marketplace. It’s exciting to see a company take such a strong stand for accessibility and innovation, shaking up the traditional norms we’ve all been used to. This shift not only benefits gamers but also opens up new opportunities for developers to thrive in a more competitive landscape.
Congratulations once again to the entire Epic Games team for their vision and perseverance. I am excited about the opportunities this new era in gaming will bring.
#EpicGames #Fortnite #GamingIndustry
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