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Alex Persky-Stern
Chief Executive Officer at Waymark
Alex Persky-Stern is the Chief Executive Officer of Waymark, a company that specializes in AI-powered video creation and advertising solutions.1 He has been serving as CEO since June 2022, bringing extensive experience in leadership and product development to the role.1
Career Progression at Waymark
Alex's journey at Waymark began before his current position as CEO:
- Chief Product Officer: February 2021 - July 2022
- Chief Operating Officer: July 2017 - February 2021
- Director of Operations: July 2015 - July 2017 (at SocialProof Marketing, which likely evolved into Waymark)
This progression demonstrates his deep involvement in the company's growth and development over the years.1
Educational Background
Alex holds a Bachelor of Arts in Math-Economics from Wesleyan University, where he achieved a perfect 4.0 GPA. He attended Wesleyan from 2009 to 2013.1
Professional Philosophy
As CEO, Alex Persky-Stern advocates for a concept called "Humans at the Helm," which emphasizes using Generative AI to enhance and empower human creativity rather than replace it.2 This philosophy likely guides Waymark's approach to AI-driven video creation and advertising.
Company Leadership
Under Alex's leadership, Waymark has gained recognition in the tech industry:
- The company was named a Detroit Best Place to Work in 2023.2
- Waymark has become a notable player in AI-powered video advertising, with partnerships including major companies like Paramount.3
Alex Persky-Stern's role as CEO involves steering Waymark's strategic direction, product development, and growth in the competitive field of AI-driven creative advertising solutions.
Highlights
It really makes me very proud to be Paramount's genAI partner in their new self-serve ad manager. Waymark is integrated directly into the platform powering AI ad creation.
We've been building this tech for years, but just last year Waymark was basically unknown. Today to be live with such an iconic brand is a really wonderful feeling.
Congrats on the launch and huge thank you to Emily Huo, Luke Peng, Derek Nicol, Steve Ellis, Chris Garcia and the whole Paramount team.
nice piece by Luc Dumont at Madhive here. we've been seeing exactly the same thing: local advertisers are the engine that drive better viewer experience and massive $ growth for CTV.
