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Alex Phelan

CEO of Merchadise, inc.

Alex Phelan is the Chief Executive Officer of Merchadise, a position he has held since July 2021.3 He has a diverse background in the apparel and printing industry, with experience in various roles across different companies.

Career Highlights

  • Merchadise: CEO since July 2021, based in Portland, Oregon.3
  • Printforia, Inc: Served as Chief Strategy Officer (CSO) from April 2020 to April 2021.3
  • 240 Tech: Worked as Head of Technical Sales for OvalJet and Sr. Product Manager, developing revolutionary DTG (Direct-to-Garment) technology.3
  • Teespring: Held multiple positions including Director Global Supply Chain and Senior Project Manager. He implemented and automated DTG printing and led the opening of Teespring's first in-house production and fulfillment facility in Hebron, KY.13

Achievements

  • Instrumental in starting and optimizing operations in Kentucky for Teespring.3
  • Led DTG expansion and automation projects that resulted in 11x output and 15% gross margin improvement in 12 months at Teespring.3
  • Implemented "Rush Handling" feature, extending holiday sales period by 7 days.3
  • Launched Teespring Athletics, offering print-on-demand fully customizable athleisure wear.3

Education

Alex Phelan attended the University of Missouri-Columbia from 2006 to 2010, where he earned a Bachelor of Science (B.S.) in E-Consumer Studies.1

Recent Developments

In 2023, Merchadise, under Phelan's leadership, collaborated with the Cardano Foundation and Epoch Sports to launch blockchain-enabled apparel, enhancing intellectual property protection and fan engagement in the sports merchandise industry.2

Highlights

Nov 21 · linkedin

https://lnkd.in/gDRw2A6W

HUGE day for Merchadise and Merchproof as we are launching the most unique NFT merch experience the world has seen to date.

When World of Women approached us many months ago, they were looking for a merch provider that could offer much higher quality products, faster turnaround times, and most importantly the ability to print all 33,000+ their beautiful, full color NFTs with perfect color and clarity.

After months of collaboration and development we launched the world's first token-gated, personalized premium merch experience that can instantly generate 30+ unique products for each unique NFT.

The design templates were carefully crafted by the amazingly talented Yam and the World of Women design team. It's up to the collector to choose and purchase their own configurations of garments, templates and colorways. Once a configuration is chosen, a truly one of a kind product has been created and only the owner of that specific NFT will be able to purchase it.

This is just the beginning of the utility path we're creating for NFT merch. Exciting times ahead!

Related Questions

What are Alex Phelan's key achievements at Merchadise?
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What is the significance of the Merch Farm project for Merchadise?
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Alex Phelan
Alex Phelan, photo 1
Alex Phelan, photo 2
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Location

Portland, Oregon, United States