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Alex Ptachick

Journalist | Editor | Audience development | Content strategy | Innovation

Alex Ptachick is the Senior Director of New Content Initiatives at Hearst Newspapers. With a background in journalism and editing, Ptachick specializes in audience development, content strategy, and innovation within the media landscape. They have been recognized as a rising star in the news industry and are actively involved in various initiatives aimed at enhancing content delivery and engagement.

Ptachick's role involves overseeing new content strategies that align with evolving audience needs and technological advancements, reflecting a commitment to modernizing newsroom practices. Their professional journey includes significant contributions to audience-centric projects, particularly in the realm of digital media and automation.

For more detailed insights into their career and achievements, you can view their LinkedIn profile here .1

Highlights

Jul 18 · linkedin

The Hearst Newspapers DevHub (my team!) is hiring an Editorial Director of AI Initiatives. This is a hybrid job based in San Francisco or New York City.

This director will lead newsroom-focused AI initiatives, including building immersive reader experiences and internal tools for journalists, and working with editorial and executive leadership on strategies that enhance our newsrooms’ coverage of local communities and transform the way audiences discover our journalists’ work.

So far, the DevHub has built tools and products such as Producer-P, an audience optimization tool; Dispatch, a newsletter assistant; Radar, an automated-alert system; and Chowbot, our first user-facing generative AI-powered chatbot that recommends restaurants to readers in the San Francisco Bay Area. The team’s latest work includes Assembly, a public-meeting monitoring system, and Emcee, a quiz-generation tool.

May 22 · linkedin

Come work with me! Hearst is launching a video production team to work between the Hearst Newspapers and Hearst Television divisions. The new team will focus on our Northern California stations and publications, including KCRA 3 & My58 Television and the San Francisco Chronicle.

We're hiring two Multimedia Journalists (MMJs) and a Digital Content Producer, all based in San Francisco.

MMJs: https://lnkd.in/etYTJdmY

Digital Content Producer: https://lnkd.in/enDbcBW5

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Alex Ptachick
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Location

Washington, District of Columbia, United States