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Alex Roy

Media Director at gyro

Alex Roy is a skilled professional in the field of digital marketing with a strong background in data-driven decision making and communication. With experience working in various roles within the industry, Alex has developed expertise in planning and executing paid media campaigns for clients across different sectors and geographies.

Starting his career in-house at an IoT start-up, Alex has progressed to the role of Associate Director, Performance at PHD Media in Singapore. In this position, he collaborates with clients in sectors like Financial Services and FMCG to create and implement successful paid media strategies for both local and regional campaigns.

Alex Roy holds a Bachelor's Degree in Mechanical Engineering with Second Upper honors from the National University of Singapore. His educational background provides him with a unique perspective and analytical skills that complement his marketing expertise.

Throughout his professional journey, Alex has held key roles such as Media Director at gyro, Digital Marketing Performance Manager at iProspect, and Digital Marketing Manager at Webpuppies Digital. His experience also includes positions like Digital Marketing Consultant at Michael Page Singapore, Business Consultant at BeSqrd Pte Ltd, and Graduate at Rolls-Royce.

Passionate about leveraging the power of data in marketing and connecting with diverse audiences, Alex Roy exemplifies a modern marketer who combines technical know-how with strategic communication skills to drive successful campaigns and achieve business objectives.

Alex Roy
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Location

Singapore