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Alex Schinasi

2x Exited Founder I Co-founder of Hulken & Clay I D2C I SAAS Expert

Alex Schinasi is a serial entrepreneur with a diverse background in technology, marketing, and business operations. She is known for co-founding and selling two successful SAAS startups: Ivy.co, which was acquired by Houzz, and Clay, an AI-powered platform in early childhood education that was acquired by Kangarootime in 2024.123 Currently, she serves as the Co-Founder & President of Hulken, a popular D2C brand focused on innovative products for carrying items more easily.14

Key Roles and Achievements:

  • Co-Founder & President at Clay (acquired by Kangarootime): Led the development of AI-powered tools for early childhood education.
  • Co-Founder & Co-CEO at Ivy.co (acquired by Houzz): Built Ivy into the leading workflow tool for the home remodeling industry.
  • Co-Founder & President at Hulken: Spearheaded Hulken's growth into a viral consumer brand known for its practical products like tote-on-wheels.

Education:

Alex holds degrees from New York University (BA in History, Cinema, Theatre) and Tel Aviv University (Bachelor's degree in History and Politics).1

Skills:

Her expertise includes growth strategies, marketing operations, consumer internet solutions, SMB management, subscription-based models. Alex also emphasizes mindfulness as part of her entrepreneurial approach to managing work-life balance effectively.5

Additional Ventures:

She has held roles such as Director of Industry Solutions at Houzz and Producer positions at Bedlam Productions and Breakthru Films. Additionally, she offers consulting services across various business categories through distinct packages tailored to startup needs.3

Highlights

Nov 12 · theorg.com
Alex Schinasi - Co-founder & President at Hulken - The Org
Alex Schinasi - Co-founder & President at Hulken - The Org
Sep 18 · neowork.com
Founder and Mother: Alex Schinasi on Mindfulness and Balance
Founder and Mother: Alex Schinasi on Mindfulness and Balance
Sep 17 · youtube.com
Alex Schinasi is a Founder-Turned-Mother Using Mindfulness to ...
Alex Schinasi is a Founder-Turned-Mother Using Mindfulness to ...

Related Questions

What inspired Alex Schinasi to start Clay?
How did Alex Schinasi's experience at Houzz influence his approach at Clay?
What are some key achievements of Alex Schinasi in his entrepreneurial career?
How did the acquisition by Kangarootime impact Clay's growth?
What challenges did Alex Schinasi face while building Hulken?
Alex Schinasi
Alex Schinasi, photo 1
Alex Schinasi, photo 2
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Location

New York, New York, United States