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Alex Schleber
Owner, Forbidden Matrix / Business Mindhacks
Professional Background
Alex Schleber is a dynamic professional with an impressive background in strategic communications and organizational psychology. His career path demonstrates a strong commitment to helping businesses flourish through innovative thinking and a holistic approach to brand strategy. Based in both Europe (with base locations in Frankfurt, Munich, and Berlin) and the United States (Portland and Austin), he has had unique insights into the cross-cultural business landscape, which he brings into his strategic work.
In recent years, Alex has emerged as a strategic art director, serving solopreneurs, startups, and larger organizations by helping them craft compelling brands and drive product innovation. His core philosophy revolves around creating a unified strategic intent that resonates with the audience, effectively marrying creativity with business objectives. His expertise spans across several crucial areas including core archetypes-based brand strategy, product ideation, narrative strategy, and comprehensive communications strategy.
Alex is known for his engaging workshops and training sessions, which he customizes for each organization's specific needs. His commitment to delivering value is evident as he covers a wide range of topics, including pricing psychology, behavioral economics, and evolutionary psychology. These areas of expertise allow him to provide insightful perspectives and strategic frameworks that empower teams and enhance their understanding of market dynamics.
Education and Achievements
Alex's educational credentials are as diverse as his professional experience. He holds a Master's degree in Counseling Psychology from St. Edward's University, where he developed a deep understanding of human behavior and psychological principles that inform his work in organizational settings. Additionally, he studied at the prestigious Texas McCombs School of Business, earning both a BBA and a BA in Management Information Systems and Philosophy respectively. This unique blend of studies equips him with analytical skills while fostering a philosophical approach to problem-solving and strategy development.
Notably, Alex has an extensive portfolio of certifications and training credentials. He is a board-certified trainer and master practitioner in accelerated coaching and resilience techniques, including Time Line Reprocessing - a powerful tool for personal and professional development. Furthermore, his proficiency in advanced personality testing (including NEO-5/MBTI++) and job fit analysis tools enhances his capability to provide tailored coaching and career counseling.
Achievements
Alex has made significant contributions to various organizations throughout his career. He is the former owner of Forbidden Matrix Communications Strategy, where he honed his expertise in creating effective communication strategies that leverage psychological insights. His role as Director at Steinhaus Investments Inc. further highlights his leadership skills and strategic thinking in an investment context, where he helped shape decisions that supported business growth.
Additionally, Alex has worked as a software engineer at Sprint, where he gained valuable technical experience that complements his creative and strategic pursuits. His diverse skill set positions him as a multi-disciplinary professional capable of crossing traditional boundaries in business and communications.
Alex is passionate about continuous research and development in his fields of interest. His latest work involves the exploration of overlays and tie-ins for his Core Archetypes Matrix process, which includes techniques such as customer journeys, design thinking, and Wardley Mapping. These pursuits showcase his commitment to innovation and his drive to remain at the forefront of trends in branding and strategic communications.
