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Alex Sirota, PMP
Director & Founder at NewPath Consulting
Alex Sirota is a seasoned entrepreneur, investor, and advisor with over 20 years of experience in building companies, products, and teams.12 He co-founded several successful companies, including:
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Elbrus (1997): His first company, which developed software solutions for large clients like Philips Medical Systems and IBM.1
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FoxyTunes (2005): Developed the world's most popular music browser add-on, later acquired by Yahoo! in 2008.12
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Loop Commerce (2012): Co-founded and served as Chief Product & Technology Officer. Loop Commerce became a market leader in gifting and e-commerce, powering gifting for major retailers like Target and Neiman Marcus. The company was acquired by Synchrony in 2018.12
After FoxyTunes' acquisition, Sirota spent over four years as Yahoo!'s Head of Media Web Apps.1 He is also an angel investor, advisor to startup companies, and a published author.2 Sirota has created popular tools such as ColorZilla and Flickriver.1
Sirota's educational background includes:
- B.S. (cum laude) from Technion – Israel Institute of Technology2
- Military experience: Headed a computer unit in the Israeli military3
Currently, Sirota is associated with iosart labs, as indicated by his LinkedIn profile.4 He continues to be active in the entrepreneurial and investment space, leveraging his extensive experience in technology, product development, and business strategy.3
Highlights
Building custom software is expensive and can trap you in a cycle of constant expenditures. Modern cloud apps are offering a new style of convenience with automatic updates to their configurable, subscription-based services. The number of subscription-based, on-demand services available to consumers is increasing every day – think Netflix, Amazon Prime, or your mobile phone plan.
Remember that whether you build or buy, you’re still responsible for configuring the tool to your own needs. You'll still need installation, configuration and adjustments over time - the maintenance is your responsibility. Just think of the last time you bought a new phone or computer and you spent time configuring and personalizing it just for you. #digitalworkplace #buildvsbuy
Building custom software is expensive and can trap you in a cycle of constant expenditures. Modern cloud apps are offering a new style of convenience with automatic updates to their configurable, subscription-based services. The number of subscription-based, on-demand services available to consumers is increasing every day – think Netflix, Amazon Prime, or your mobile phone plan.
Remember that whether you build or buy, you’re still responsible for configuring the tool to your own needs. You'll still need installation, configuration and adjustments over time - the maintenance is your responsibility. Just think of the last time you bought a new phone or computer and you spent time configuring and personalizing it just for you. #digitalworkplace #buildvsbuy
