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Alex Sirota, PMP

Director & Founder at NewPath Consulting

Alex Sirota is a seasoned entrepreneur, investor, and advisor with over 20 years of experience in building companies, products, and teams.12 He co-founded several successful companies, including:

  1. Elbrus (1997): His first company, which developed software solutions for large clients like Philips Medical Systems and IBM.1

  2. FoxyTunes (2005): Developed the world's most popular music browser add-on, later acquired by Yahoo! in 2008.12

  3. Loop Commerce (2012): Co-founded and served as Chief Product & Technology Officer. Loop Commerce became a market leader in gifting and e-commerce, powering gifting for major retailers like Target and Neiman Marcus. The company was acquired by Synchrony in 2018.12

After FoxyTunes' acquisition, Sirota spent over four years as Yahoo!'s Head of Media Web Apps.1 He is also an angel investor, advisor to startup companies, and a published author.2 Sirota has created popular tools such as ColorZilla and Flickriver.1

Sirota's educational background includes:

  • B.S. (cum laude) from Technion – Israel Institute of Technology2
  • Military experience: Headed a computer unit in the Israeli military3

Currently, Sirota is associated with iosart labs, as indicated by his LinkedIn profile.4 He continues to be active in the entrepreneurial and investment space, leveraging his extensive experience in technology, product development, and business strategy.3

Highlights

May 6 · linkedin

Building custom software is expensive and can trap you in a cycle of constant expenditures. Modern cloud apps are offering a new style of convenience with automatic updates to their configurable, subscription-based services. The number of subscription-based, on-demand services available to consumers is increasing every day – think Netflix, Amazon Prime, or your mobile phone plan.

Remember that whether you build or buy, you’re still responsible for configuring the tool to your own needs. You'll still need installation, configuration and adjustments over time - the maintenance is your responsibility. Just think of the last time you bought a new phone or computer and you spent time configuring and personalizing it just for you. #digitalworkplace #buildvsbuy

May 5 · linkedin

Building custom software is expensive and can trap you in a cycle of constant expenditures. Modern cloud apps are offering a new style of convenience with automatic updates to their configurable, subscription-based services. The number of subscription-based, on-demand services available to consumers is increasing every day – think Netflix, Amazon Prime, or your mobile phone plan.

Remember that whether you build or buy, you’re still responsible for configuring the tool to your own needs. You'll still need installation, configuration and adjustments over time - the maintenance is your responsibility. Just think of the last time you bought a new phone or computer and you spent time configuring and personalizing it just for you. #digitalworkplace #buildvsbuy

Related Questions

What are some of the most notable projects Alex Sirota has worked on?
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What is the GiftNow® technology developed by Loop Commerce?
How did FoxyTunes become the world's most popular music browser add-on?
What are Alex Sirota's key achievements at Yahoo?
Alex Sirota, PMP
Alex Sirota, PMP, photo 1
Alex Sirota, PMP, photo 2
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Location

Toronto, Ontario, Canada