Sign In

Alex Smereczniak

Cofounder & CEO at 2ULaundry and LaundroLab - Reach out, we're franchising!

Alex Smereczniak is a highly successful entrepreneur, known for his role as the co-founder and CEO of the Charlotte-based startup, 2ULaundry.

Prior to establishing 2ULaundry in 2016 with co-founder Dan D'Aquisto, Alex had a strong background in finance, having earned a Bachelor of Science in Finance from Wake Forest University.

His entrepreneurial journey began with running and selling a previous laundry business, showcasing his proficiency in buying, managing, and selling startup companies.

Alex's professional experience extends to working as a financial services consultant at EY, where he honed his strategic thinking and business development skills.

He is recognized for his expertise in strategic relationship building, exceptional communication skills, and the ability to assess needs, generate options, and provide solutions in collaboration with clients and stakeholders.

Alex has a solid track record of managing projects from inception to completion, drawing from his experience as a business owner and entrepreneur.

His educational background includes attending Red Wing High School, Shattuck-St.Mary's, and graduating with a Bachelor of Science in Finance from Wake Forest University.

Throughout his career, Alex has been involved in various organizations, holding positions such as Cofounder & President at LaundroLab, Charlotte City Lead at Wake Ventures, and Co-Owner & CEO at Wake Wash, among others.

Highlights

Aug 27 · linkedin

LinkedIn, I've been quiet on social media for almost a year now. A lot has changed in my world and for those that care, supported me, or that this message may help, I want to give an update on what's been going on in my life. TLDR: I'm transitioning out of 2ULaundry / LaundroLab, we've hired a CEO, and I'm beginning to work on my next venture.

Last year I made the incredibly hard decision to take a step away from the business I started to focus on my family and my mental and physical health. I had spent the prior 8 years relentlessly pouring routine 60-90 hour weeks into both businesses. In the summer of last year I found out my dad had cancer, my wife and I were at a challenging part in our relationship due to an unforeseen immigration horror story, a key team member passed away, I ruptured my Achilles, and I was completely mentally and physically burnt out. This was my version of rock bottom. I found myself crying at random points throughout the day, unexplainably. After 30 days of this going on I finally accepted that this wasn't "normal" behavior and that I needed to make a change.

At this moment a few people really stepped up and created the space I needed to focus on my family, my relationship, and my health. Dan saw it coming before anyone else and knew I wasn't operating at the level I typically do, more importantly he saw it impacting my health and happiness. He immediately stepped up and told me to take whatever time I needed. He'd keep things moving. I can't overstate how selfless and phenomenal of an act this was and how great of a human being Dan is. We'd done everything together up until that point, he was also stressed and likely tired of the 8 year grind, but when I needed it most, he stepped up and carried an incomprehensible weight. Thank you, Dan, for everything and for giving me space to dig out. I also owe a massive thank you to Danny, Eric, Beck, Mark, Ben, Phil, Mary Gray, Heather, Jason, Sean, Mik, Turner, the rest of our team at 2U / LL, our investors, our franchisees, and many other family and friends that were a massive support to me during a difficult time in my life.

I'm happy to share this all ends on a high note. During this time, I got to spend A LOT of quality time with my dad, my mom, and my brothers. My dad is cancer free and in a better place health wise. My wife and I both spent a lot of time working on ourselves. We are in a better place and have more acceptance around what our new normal needs to be with her immigration status and our lives going forward. My Achilles is healing and I started running. Most importantly, I feel happy again.

Fellow founders, friends, and one time acquaintances, I can't stress how important it is to take care of yourselves. Listen to your mind and your body. It's easy to get caught up in the next capital raise, next deal, next event, next promotion, next whatever it may be that we lose sight of what's important in life. Health, Happiness, and High Quality Relationships.

Apr 7 · linkedin

Hello #network, I'm excited to announce that LaundroLab, an elevated laundromat franchise that's taking the industry by storm, is currently searching for a Vice President of Real Estate and Construction.

We're looking for a talented individual with a proven track record in real estate development and construction management to oversee the expansion of our franchise network. The ideal candidate will have experience in site selection, lease negotiation, project management, and vendor management, as well as the ability to work collaboratively with other members of the LaundroLab team.

If you or someone you know fits the bill, please apply through this link: https://lnkd.in/g9uTt3hD

And if you could share this post with your network, we'd greatly appreciate it. We're excited to find the right candidate for this position and continue growing the LaundroLab franchise.

Thank you in advance for your help, and please feel free to reach out to me directly if you have any questions or referrals.

#VPofRealEstate #ConstructionManagement #FranchiseOpportunity #LaundroLab #NowHiring #ApplyNow

Alex Smereczniak
Add to my network

Location

Charlotte, North Carolina, United States