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Alex Smith

Channel Director at The LEGO Group

Alex Smith is a senior executive at the LEGO Group with extensive experience in sales and commercial development. He currently serves as the Global Head of Channel & Sales Management and is part of the Global Commercial Development Lead Team at LEGO.1 His career at LEGO has progressed through several roles:

  1. Global Head of Channel & Sales Management (September 2023 - Present)
  2. Head of Commercial Development, Western Europe Region, Senior Director (December 2021 - Present)
  3. Sales Director (April 2021 - December 2021)
  4. Channel Sales Director (June 2019 - April 2021)

Prior to joining LEGO, Alex held various positions at Procter & Gamble, including Commercial Brand Operations Director and Sales Director for Waitrose.1 He also served as Board Vice Chair for Toy Industries of Europe from January 2022 to January 2023.1

Alex's educational background includes a Bachelor of Business Administration in Marketing from Lancaster University.1

Highlights

Apr 25 · nextmba.com
Philip Kotler - Marketing Director Course - NEXT MBA
Jun 17 · nextmba.com
Philip Kotler - Marketing Director Course - NEXT MBA
Oct 11 · lbbonline.com
Amplify Doubles Down on Key Content and Operations Roles
Jul 1 · sensemktg.com
Articles Category By Sense Marketing UK - shopper marketing agency

Related Questions

What are Alex Smith's key achievements at the LEGO Group?
How did Alex Smith transition from Procter & Gamble to the LEGO Group?
What strategies has Alex Smith implemented in his role at the LEGO Group?
How has Alex Smith's experience at Procter & Gamble influenced his work at the LEGO Group?
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Alex Smith
Alex Smith, photo 1
Alex Smith, photo 2
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Location

Chertsey, Surrey, United Kingdom