Suggestions
Alex Snyder
Owner of Super Body Fuel
Alex Snyder is the CEO of FRIKINtech and President of DealerRefresh, based in the Greater Burlington Area.1 He has extensive experience in the automotive industry, particularly in dealership technology and innovation.
Career Highlights
FRIKINtech: Alex is currently the CEO and Co-Founder of FRIKINtech, a company focused on improving the lives of car dealers through technology.1 In 2020, FRIKINtech was named a Rising Star by the AWA Awards, just a few months after entering the marketplace.1
Cox Automotive: Prior to his role at FRIKINtech, Alex held several leadership positions at Cox Automotive:
- Head of Product Design & Innovation (2014-2017)
- Senior Director of Product Design at Dealer.com (2012-2014)
- Director of Product Research at Dealer.com (2010-2012)1
Dealership Experience: Alex's career in the automotive industry began in 1999, where he gained hands-on experience in car sales.1 He later worked as an Internet Sales Manager and Webmaster for Checkered Flag Auto Group from 2001 to 2004.1
Industry Recognition
- Received the Automotive Lighthouse Award in 2010 from Pasch Consulting Group1
- Awarded the 2010 Lighthouse Award for unselfish serving of the automotive community by AWA Awards1
Personal Approach
Alex is known for his straightforward and no-nonsense approach to the car business. He describes DealerRefresh, where he serves as President, as "edgy" and not for the politically correct or overly sensitive.1 His goal is to explore the truths of the car business and make dealers' lives better through technology and innovation.1
Highlights
Autotrader makes car shopping easier and harder. My wife and I are replacing three cars, so we have been all over the Internet. There is a lot of room for improvement out there! Right, Joe Pistell? But Autotrader is driving me nuts as it constantly gets frozen on the second page of results. C'mon, Autotrader US, do you really need to have so much junk on your site? Your competition does not have this issue.
My specs: Apple M1 Max, 32GB RAM, Mac OS Sonoma 14.5, Safari 17.5.
It is time for CarFax and AutoCheck to chill on the scary stuff. Between new car supply issues, an abundance of EV production, higher interest rates, lack of good leasing, and trimflation builds, consumers are forced to turn to older cars. Dealers are filling their front lines with 100,000+ mile retail units and need help getting customers to buy them.
Frightening customers about multiple previous owners and no damage accidents is not the way. I foresee CarFax and AutoCheck becoming less relevant and shown less prominently if they do not provide consumers assurance in this market that won't be changing for a while.
I went into more detail on DealerRefresh: https://lnkd.in/eCjeutD3
