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Alex Su
Head of Community Development at Ironclad, Inc.
Alex Su is a prominent figure in the legal technology sector, currently serving as the Chief Revenue Officer at Latitude Legal, a role he assumed in April 2024. Prior to this, he was the Head of Community Development at Ironclad, Inc., a company specializing in contract lifecycle management technology. In this capacity, Su was instrumental in engaging with the legal community through various platforms, including social media and live events, to enhance brand awareness and foster relationships within the industry.123
Background and Career Path
Alex Su's career began in law, where he practiced for six years as an associate at Sullivan & Cromwell LLP and served as a law clerk for Judge Edmond E. Chang of the Northern District of Illinois. He graduated from Northwestern University Pritzker School of Law in 2010, where he was not only an editor of the law review but also the student commencement speaker.123
Transitioning from traditional legal practice to the tech sector, Su spent several years in sales roles at various legal tech startups such as Logikcull and Evisort. His experience in these roles allowed him to blend his legal expertise with technology sales, ultimately leading him to Ironclad, where he significantly grew his online presence and influence.23
Contributions and Influence
At Ironclad, Su leveraged his social media skills to build a following of over 250,000 across platforms like LinkedIn, Twitter, Instagram, and TikTok. He also publishes a newsletter titled "Off The Record," which discusses career paths and innovations within the legal field.12 His work at Ironclad focused on creating a dialogue between the company and its users, emphasizing community engagement rather than traditional marketing approaches.2
Su's transition to Latitude Legal marks his first executive leadership role, where he aims to utilize his diverse experiences to drive growth and innovation within the company. He is recognized for his ability to communicate effectively about legal innovation trends and career opportunities for legal professionals.3
Highlights
How is your legal department measuring success?
LinkedIn friends: Are you a law student in the San Francisco Bay Area who wants to network with practicing lawyers and get paid doing it? If so, you’re in luck! Latitude Legal is looking for someone who can help out for a few hours for an in-person event we’re hosting in Palo Alto on Thursday, June 20th from 5pm-7pm.
Background: There are only 3 of us from Latitude who live in the Bay Area (me, Andrew Cary, and Teresa A. MacLean) and registration for our little networking event for in-house lawyers has grown more quickly than expected. Right now we expect about 25 people, including CLOs, GCs, and other senior in house lawyers from leading companies in the Bay Area. I realized that we’ll need help with setup, name tags, welcoming attendees, etc. on the day of the event.
So if you're a law student who's interested, please send me a DM! For everyone else, please feel free to pass on this opportunity on to someone who might be interested.
Thank you!
