Sign In

👾 Alex Virden

Marketing, Product Marketing & GTM Strategy for B2B SaaS | Vintage Glass Dealer

Alex Virden is a multifaceted professional with a background in marketing leadership, music, entrepreneurship, and vintage glass collection.

With experience spanning various industries like healthcare tech, edtech, hrtech, real estate, and martech, Alex has held roles in both B2B and B2C environments.

Notable companies in Alex's career journey include Metadata, PatientPop, and EVERFI, where he has made significant contributions to company cultures.

An accomplished speaker, Alex has shared insights at product marketing conferences and podcasts, showcasing his expertise in messaging, positioning, and innovative campaigns.

Recipient of accolades like Messaging and Positioning Maestro and Most Innovative PMM Campaign, Alex has been recognized as a top influencer in product marketing.

Driven by a passion for fostering team success and customer satisfaction, Alex excels in strategic narrative, growth marketing, team building, and data-driven decision-making.

Away from work, Alex enjoys activities like playing the banjo, swimming, spending time with his French bulldog, and supporting his favorite sports teams.

With skills in pricing strategy, monetization, market research, and more, Alex is a versatile leader known for his cross-functional collaboration and customer-centric approach.

Highlights

Aug 26 · linkedin

GTM and Product teams staring at each other, wishing for content on releases, competitors, positioning, messaging, demos, case studies, and pricing—because there's no Product Marketing in place.


Hi, I'm Alex. I'm a fractional product marketing leader (think: hands-on, collaborative, obviously hilarious) with 10ish years of experience in B2B SaaS.

If you're looking for product marketing support - hey, hi, hello! 👋

And this is the office dog, Teddy.

#productmarketing #b2bmarketing #officedog

Aug 23 · linkedin

me when I hear teams only talk about their TAM

#productmarketing #B2Bmarketing

👾 Alex Virden
Add to my network

Location

United States