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Alex Wan

Managing Director and Co-Founder at Periphery Digital - BC Business 30 under 30 - Entrepreneur and Connector

Alex Wan is the Managing Director and Co-Founder of Periphery Digital, a Vancouver-based digital marketing agency.12 He graduated from Simon Fraser University (SFU) and Kwantlen Polytechnic University, with a background in communications and marketing.1

Professional Background

Alex Wan's career path led him to specialize in connecting Chinese and Canadian audiences through digital marketing, media, and PR campaigns.1 Periphery Digital, the company he co-founded, focuses on helping Western-based businesses target the Chinese demographic locally in British Columbia and the Lower Mainland, across Canada, and even overseas.1

Expertise and Recognition

Alex is known for his expertise in:

  • Digital marketing strategies
  • Cross-cultural communication
  • Targeting Chinese demographics

His professional achievements include being recognized as one of BC Business 30 under 304, highlighting his success as a young entrepreneur in the marketing industry.

Online Presence

You can find Alex Wan on various social media platforms:

  • LinkedIn: @alwan
  • Facebook: alex.wan89
  • Instagram: @alwan89

Alex is described as a forward-thinking, hardworking individual with high integrity and a passion for learning.3 His LinkedIn profile showcases his role as a capable marketer with a business-savvy mind, reflecting his success in the digital marketing field.

Highlights

Apr 14 · linkedin

Have you noticed more QR codes popping up in the last year?

From digital menus at restaurants, to queuing in line at the bank, COVID has rapidly accelerated the use of QR code technology.

But why have we only just started to take advantage of this technology in the West, when countries in Asia have been using it for more than a decade?

At Periphery Digital, we’ve been utilizing QR codes in our client’s campaigns for the last 5+ years, and our bet is that it’s only going to become more common.

Check out my latest Forbes article below on its history, use cases, and some best practices for marketing 👇

#marketing #qrcode #strategy #o2o

Mar 16 · linkedin

Let’s all be safe, responsible, and cautious - do our best to avoid panic - and take care of each other. Everyone, please listen to authorities' advice and contribute to the greater good with thoughtfulness, support, and communication.

To all of our employees, clients, partners, friends, and family: please take a little extra time to reassure each other. I highly encourage implementing work-from-home, extra paid sick time (for oneself or to take care of family members), and as much flexibility as possible given this time.

If we can all do our part now, there is a chance to transform today’s obstacles into tomorrow’s opportunities.

Related Questions

What inspired Alex Wan to start Periphery Digital?
How does Periphery Digital specifically target the Chinese demographic?
What are some of the biggest challenges Alex Wan has faced in digital marketing?
How did Alex Wan's background in communications and marketing influence his career path?
What are Alex Wan's future plans for Periphery Digital?
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Location

Canada