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Alex Zelvin

Senior Director, Marketing Analytics at DraftKings Inc.

Alex Zelvin is a seasoned professional in the gaming and analytics industry, currently serving as the Senior Director of Marketing Analytics at DraftKings Inc. since January 2023.1 He has a diverse background in gaming, analytics, and product management, with extensive experience in the sports betting and fantasy sports sectors.

Career Highlights

  • DraftKings Inc.: Zelvin has been with DraftKings since September 2020, progressing through roles including Director of CRM Marketing Analytics and Director of External, Agency & Integrated Marketing Analytics before his current position.1

  • Gaming Industry Experience: Prior to DraftKings, Zelvin held significant roles in the gaming industry, including:

    • Chief Revenue Officer at DRAFT (Paddy Power Betfair) from May 2017 to January 2019.13
    • Head of Product Operations at FanDuel for over 5 years, from April 2011 to November 2016.1
  • Entrepreneurship: Zelvin founded Z Score Consulting, which he ran from December 2016 to September 2020.1

Skills and Expertise

Zelvin is known for his deep expertise in the gaming industry, particularly in creating frameworks for measurement. He is described as a thoughtful and collaborative partner with strong skills in marketing analytics.1

Recent Activities

As of February 2025, Zelvin has been active in professional networking:

  • In October 2024, he sought opinions about an LTV calculation.2
  • In November 2024, he shared information about a Head of Customer Support role for a startup.4
  • Most recently, in February 2025, he posted about a Senior Software Engineer position for one of his clients.5

Alex Zelvin's career trajectory showcases his progression in the gaming and analytics fields, with a focus on leveraging data to drive marketing strategies and business growth in the competitive sports betting and fantasy sports industries.

Highlights

Jun 11 · linkedin

NOTE: No new applications are being accepted for this position

If you know someone who is looking for a part-time Data Analytics internship for the next two months (and possibly beyond), there may be an opportunity for them (note: not at Draftkings).

Candidates should have completed at least their sophomore year of college in a relevant degree program (math, computer science, engineering, data science, economics) and should be proficient with both SQL and Excel/Google Sheets, as well as having a solid grounding in statistical methods.

May 7 · linkedin

After three and a half fantastic years at Draftkings, I'll be leaving the company in a few weeks. I'm excited to figure out what's next and plan to take some time to reconnect with people and explore opportunities...

Related Questions

What are Alex Zelvin's key achievements at DraftKings Inc?
How did Alex Zelvin transition from FanDuel to DraftKings Inc?
What specific frameworks has Alex Zelvin created for measurement?
How has Alex Zelvin's role evolved at DraftKings Inc?
What is Alex Zelvin's approach to CRM marketing analytics?
Alex Zelvin
Alex Zelvin, photo 1
Alex Zelvin, photo 2
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Location

New York City Metropolitan Area