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Alexa Jaccarino
Conference & Event Programming, Brand Activations & Partnerships, Special Projects
Professional Background
Alexa Jaccarino is a dynamic and innovative professional specializing in event strategy and programming, with a remarkable career that showcases her proficiency in both live and virtual event management. With extensive experience in partnerships and brand experiences, Alexa has made significant contributions to the field of community-building, particularly in real-life (IRL) settings. Her adeptness in crafting engaging experiences has enabled her to work with leading organizations, helping them create impactful events that resonate with their audiences. An advocate for meaningful interactions, Alexa believes in the power of community and connection, making her a sought-after expert in her domain.
Throughout her illustrious career, Alexa has held various pivotal roles that have honed her skills and expanded her reach in the events and media industries. As the current Programming Manager for Events at the International Council of Shopping Centers (ICSC), she is responsible for curating and executing numerous high-impact events that drive engagement and foster connections among industry leaders and participants. Her strategic approach to programming ensures that events are not only memorable but also aligned with the organizational goals and audience expectations.
Prior to her current position at ICSC, Alexa has held significant editorial roles at Condé Nast, where she served as the Director of Editorial Programming, Experiential. In this capacity, she successfully merged editorial content with experiential programming, creating events that not only highlighted the voice of the brand but also provided immersive experiences for attendees. Her previous role as Editor of Experiential at Condé Nast further showcased her expertise in combining storytelling with event execution, allowing her to elevate the company's mission of engaging its readers in innovative ways.
Before joining Condé Nast, Alexa gained valuable experience at Fast Company, where she held several key positions including Senior Editorial Events Manager and Associate Events Editor. At Fast Company, she led editorial initiatives that integrated events with thought leadership, positioning the brand as a leader in the intersection of business and innovation. Additionally, she served as the Editor of the Observer Short List at the New York Observer, where her editorial insights contributed to the publication's reputation as a go-to source for cultural recommendations.
Her career also includes a role as an Account Executive at the Susan Magrino Agency, where she developed public relations strategies that elevated client visibility, and as a Public Relations and Social Media Strategist at The New Yorker, where she applied her creative vision to enhance the brand's engagement across various platforms. Alexa began her professional journey with a strong foundation in communications, having interned at notable institutions such as The New Yorker and ICM Partners, providing her with the skills and knowledge to excel in communications and event management.
Education and Achievements
Alexa's educational background is equally impressive, with a Bachelor of Arts in English and American Literature from Barnard College, one of the leading women’s colleges in the United States. This rigorous academic experience not only cultivated her writing skills but also deepened her appreciation for storytelling, which has become a cornerstone of her approach to event programming. Additionally, she studied Communications at the University of Miami, where she was equipped with strategic communication skills that complement her editorial expertise.
Her time at Stonington High School laid the groundwork for her dedication to academics and her passion for literature and communication. It is clear that her educational journey has been instrumental in shaping her ability to connect with diverse audiences through various channels, particularly in the realm of events and community engagement.
Achievements
Throughout her career, Alexa Jaccarino has garnered recognition for her innovative approaches to event strategy and programming. Her ability to seamlessly blend editorial insight with experiential dynamics has set her apart in the industry. She plays a crucial role in instilling brands with authenticity and connection, giving attendees unforgettable experiences that foster community and dialogue.
Additionally, her commitment to professional growth has allowed her to engage with industry leaders, further enhancing her network and influence within the events and media sectors. Alexa is also known for her collaborative spirit, often working with multidisciplinary teams to bring ambitious projects to fruition. Her contributions have not only driven successful outcomes for her employers but have also enriched the experiences of countless individuals who participate in the events she helps orchestrate.
For further insights into her work and professional journey, visit her website at www.alexajaccarino.com where she shares her portfolio and the impact of her initiatives in event strategy and programming.
