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Alexander Bente
Founding Partner at ADvantage
Alexander Bente is a Founding Partner at ADvantage, a sports technology investment fund.16 He is the great-grandson of Adi Dassler, the founder of Adidas.25 Bente co-founded leAD Sports, a leading sports tech investment platform, and manages the ADvantage Sports Tech Fund.3
Career Highlights
- Founding Partner at ADvantage (January 2022 - Present)1
- Principal at ADvantage (January 2018 - January 2022)1
- Co-founder of leAD Sports (May 2016 - Present)1
- Co-founder of Adi Dassler International Family Office (ADIFO) (January 2016 - Present)1
Education
- Master of Arts in Accounting and Finance from the University of St. Gallen (2013-2015)14
- Bachelor of Arts in Business Administration from the University of St. Gallen (2009-2013)1
- Exchange semester at the University of California, San Diego (2014)1
Background
Bente grew up in Switzerland and was a competitive tennis player in his youth.6 He has been involved in sourcing, negotiating, and supporting more than 30 global investments in the sports tech space.3 His focus is on preserving and continuing his great-grandfather's legacy of innovation in sports.56
Personal
Alexander Bente currently lives in Orlando, Florida, with his wife and two children.6 He is multilingual, with proficiency in Swiss German, German, English, and elementary French.1
Highlights
My great-grandfather was the pioneer of the sporting goods industry. Today, he is still a core inspiration for me and our team at ADvantage.
By sharing this story for the first time from our family's perspective, we hope to inspire the next generation of entrepreneurs who are shaping the future of sports.
AD Legacy Horst Bente Dr. Klaus Bente Niels Juul
I'm excited, alongside our partners at Ryan Sports Ventures, to back and partner with Guy Aharon, Yuval Odem, and the whole Playermaker team as they shape the future of football and connected footwear. With official FIFA approval for in-game use, we believe the company is well on its way to bring professional grade tracking and analytics services to every football player out there - from professionals all the way to amateur and youth levels.
Now more than ever I’m inspired and uplifted by the team's resilience and poise. Even in times of pain and war we’re proud to continue to back Israeli entrepreneurs and the Israeli tech ecosystem.
Jeremy Pressman Brian Kopp Rob Ryan Paul Hourigan ADvantage
