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Alexander Boreyko
PR, corporate communications and investor relations professional
Alexander Boreyko is a seasoned professional with extensive experience in strategic communications, media relations, and investor relations. He currently serves as a Member of the Board of Directors at Zaymer, which is the largest Russian online lending platform.12
Professional Background
Boreyko boasts an impressive 27-year career in various aspects of communications and business journalism.1 His expertise spans:
- Strategic communications
- Media relations
- Investor relations
- Business journalism
Current Role
At Zaymer, Alexander Boreyko has taken on significant responsibilities:
- Member of the Board of Directors
- Director of Investor Relations (a role he recently joined)2
Recent Developments
In April 2024, Boreyko shared on LinkedIn that he had recently joined Zaymer as the director of investor relations before becoming a member of the board.2 This indicates his rapid progression within the company and his key role in shaping its financial communications and investor relationships.
Industry Experience
Prior to his current position, Boreyko has held notable roles in the telecommunications industry. He previously headed the Moscow office at MegaFon, a major telecom company in Russia.3 This background in telecom likely contributes to his understanding of technology-driven businesses like Zaymer's online lending platform.
Alexander Boreyko's LinkedIn profile (username: alexander-boreyko-332b151a) serves as a professional showcase of his career achievements and current position at Zaymer.1
Highlights
Last Friday Moscow Exchange launched trading of a new share with ZAYM ticker. Zaymer, the largest Russian online lending platform, where I work as Director of investor relations and sit on the Board of Directors, successfully completed an IPO on the Moscow Exchange.
Zaymer’s listing became the fifth IPO of a Russian company this year. The company was valued at 23.5 billion and raised 3.5 billion rubles for 15% stake. Now Zaymer has 44,000 new shareholders. We decided to give them a fair discount aimed to support the long-term growth of the share price. Demand for our shares significantly outstripped supply, but unlike some past IPOs where investors received a fraction of a percentage, in our case retail investors received 14% of their bids.
Last Friday we triumphed ringing the exchange bell and thanked investors, the team, the Exchange, our consultants, journalists and bloggers. And with no interruptions on the next day, Saturday morning, we went to a large conference with retail investors. An IPO is just a beginning of the public life of the company!
Today, Zaymer, the largest Russian online lending platform, that I have recently joined as the director of investor relations and lately the member of the Board of Directors, announced the launch of an IPO on the Moscow Exchange. This is a crucial moment in the history of the company. Logical conclusion of the 10 years of its development. A difficult exam to pass. Zaymer was created in 2014 and started issuing loans exclusively online. By 2019, it became the largest company in its market and has held a leadership position for the last 4 years, being seriously ahead of its competitors. Over the past four years, the volume of the loans issued has tripled. The company is hugely profitable. The company plans to pay shareholders quarterly dividends in the amount of at least 50% of net profit. That is, this is two in one – the company’s business is growing and at the same time it pays generous dividends. Quarterly. An IPO only happens once in any company's life. In addition to one or more founding shareholders, the company gains tens of thousands of new shareholders. Having almost the same rights as existing shareholders. Including the right to receive information. This is another level of transparency. Another exciting moment is that the market studies and evaluates you. The success of this assessment determines how much money will come into the company and how richer the founders and anchor shareholders will become. The company is going to have a liquid instrument for transactions and for the motivation of the management. Investors are going to have a new tool for making money. So, the growth of the company is very important for them. Or dividends. Or better yet, both. The media is talking about an IPO boom. But what kind of boom is this? So far these are just a few companies. Last year, 8 companies were listed on Moscow Exchange. Over the past 3 months of 2024 – 4 more companies. Now it is our turn to make an effort. And a dozen more on the way this year. Is it a lot or a little? There are only two hundred public companies in Russia whose shares are traded on the stock exchange. For now, this is a kind of a private club. For such an economy as Russia, this is pennies. For comparison, there are 8,000 issuers on the New York Stock Exchange and 3,700 on NASDAQ. My first IPO took place 17 years ago. Everything was different then. Listing in London, the first Russian technology company at that time. The largest technology IPO on the London Stock Exchange. A lot of things happened since. And every deal was special. Today I care about the success of the deal twice – as an IR director and as a member of the Board of Directors. Now everyone can join the success of our company. In the coming days, the order book will open and Zaymer shares will be available for purchase from all leading brokers. And then the market will give us its assessment. Wish us luck ☺️🍀
