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Alexander Brändle

C-level Leader | People & Impact | Transformation

Alexander Brändle is set to become the new Chief Digital & Strategy Officer at Hotelplan Group, starting in September 2024.12 In this role, he will be responsible for developing and implementing the group's strategy, enhancing digital customer experiences, and overseeing sustainability initiatives.1

Professional Background

Brändle brings extensive experience in the travel industry and travel technology to his new position:

  • He began his career at McKinsey & Company before moving to Kuoni Travel Holding.1
  • At GTA Travel, a former Kuoni Group subsidiary, he was responsible for product strategy, destination services, commercial management, and sourcing development.1
  • He served as Senior VP Business Transformation (CTO) at Hotelbeds Group (now HBX Group), where he led integration planning during the merger with Tourico Holidays.1
  • After the merger, he became Global Business Services Director (COO) at Hotelbeds, establishing centralized corporate services with 2,000 employees worldwide.1

Education

Alexander Brändle holds a Ph.D. in Business Administration with a focus on Finance from the University of St. Gallen.3 His dissertation was on "Volume Based Portfolio Strategies".3

Recent Experience

Most recently, Brändle served as the Managing Director of Zurzach Care Region Aargau / Northwestern Switzerland, overseeing rehabilitation clinics and outpatient centers.1 This position marks a departure from his previous travel industry experience, as he describes it as a "4-year adventurous ride in healthcare".4

Return to Travel Industry

Brändle expressed excitement about his return to the travel industry, stating on LinkedIn: "I am thrilled to share that after a 4-year adventurous ride in healthcare, I will return to the travel industry shortly, joining Hotelplan Group as Chief Digital & Strategy Officer".4

Laura Meyer, CEO of Hotelplan Group, welcomed Brändle's appointment, noting his "long-standing international experience in the travel industry and proven travel tech expertise".1

Highlights

Apr 25 · abouttravel.ch
Alexander Brändle pour Adrian Arnold chez Hotelplan - aboutTravel
Apr 24 · htr.ch
Neuer Chief Digital & Strategy Officer für Hotelplan Group - htr.ch
Apr 24 · hotelplan.com
Alexander Brändle succeeds Adrian Arnold as Chief Digital ...
Alexander Brändle succeeds Adrian Arnold as Chief Digital ...
Apr 24 · wirtschaftszeit.ch
Alexander Brändle als neuer Chief Digital & Strategy Officer von ...
Alexander Brändle als neuer Chief Digital & Strategy Officer von ...
Apr 24 · agefi.com
Alexander Brändle devient Chief Digital & Strategy Officer chez ...
Alexander Brändle devient Chief Digital & Strategy Officer chez ...

Related Questions

What are Alexander Brändle's main responsibilities at Hotelplan Group?
What international experiences does Alexander Brändle bring to Hotelplan Group?
How did Alexander Brändle's role at McKinsey & Company influence his career?
What are Alexander Brändle's key achievements at GTA Travel?
How does Alexander Brändle plan to enhance digital customer experiences at Hotelplan Group?
Alexander Brändle
Alexander Brändle, photo 1
Alexander Brändle, photo 2
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Location

Zurich, Zurich, Switzerland