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Alexander Bruehl
B2B SaaS Expert ▪ Mentor & Coach ▪ Seed Investor ▪ Owner of SaaSgarage, The Pre-Seed Angel Fund.
Alexander Bruehl is a seasoned entrepreneur, investor, and mentor in the software and SaaS (Software as a Service) industry. Here's a comprehensive overview of his background and current roles:
Professional Background
Alexander Bruehl has a strong foundation in software engineering, having studied Computer Science in Munich, Germany.1 His career spans various roles in the tech and venture capital sectors:
- Software Entrepreneur: He started two software companies before transitioning to venture capital.1
- Venture Capitalist: Served as a Senior Partner and Managing Director at Atlas Venture (now Accomplice) in Germany.1
- Founder & Owner of SaaSgarage: Since April 2008, he has been running SaaSgarage, a pre-seed angel fund for SaaS startups in Europe.2
Current Roles and Focus
Alexander Bruehl currently wears multiple hats:
- Startup Coach & Mentor: He provides guidance to founders of various SaaS companies, including hyrd.2
- Angel Investor: Through SaaSgarage, he invests in promising B2B SaaS and Digital Media startups.1
- Board Member: He serves on the boards of several companies he advises and invests in.2
Investment Philosophy
Bruehl's investment approach is characterized by:
- Hands-on Involvement: He is known for his passionate, hands-on approach to angel investing.1
- Focus on B2B SaaS: His primary interest lies in Software as a Service companies, particularly in the B2B sector.2
- Value-Add Advising: He offers a unique cooperation model that combines financial investment with mentoring and advising.2
Notable Investments
Some of the companies Bruehl has invested in and advised include:
- Contentful
- Riskmethods
- Softgarden
- FreeAgent
- Geckoboard2
Expertise
Alexander Bruehl supports founders in various aspects of SaaS business development:
- Positioning
- Sales modeling
- Internationalization
- Funding strategies1
His LinkedIn username is indeed abruehl, as mentioned in the query.2
Alexander Bruehl's extensive experience in software entrepreneurship, venture capital, and SaaS mentoring makes him a valuable asset to the startups he works with, including hyrd. His commitment to supporting ambitious founders and CEOs in navigating the challenges of SaaS companies has established him as a respected figure in the European startup ecosystem.
Highlights
"𝘐𝘯 2023, 𝘌𝘴𝘵𝘰𝘯𝘪𝘢 𝘴𝘩𝘪𝘯𝘦𝘴 𝘪𝘯 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘵𝘦𝘤𝘩 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦 𝘢𝘴 𝘢 𝘵𝘦𝘤𝘩 𝘩𝘢𝘷𝘦𝘯, 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘪𝘯 𝘧𝘶𝘯𝘥𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵𝘶𝘱𝘴 𝘢𝘯𝘥 𝘶𝘯𝘪𝘤𝘰𝘳𝘯 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯, 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘈𝘵𝘰𝘮𝘪𝘤𝘰 𝘳𝘦𝘱𝘰𝘳𝘵."
Great achievement but not the main reason for me to be here in Tallinn. When I met a number of Estonian founder and entrepreneurs at Slush a few weeks ago, I got so excited about their energy and enthusiasm, that I needed to come back and follow up on a number of great discussions and brainstormings.
Many thanks to Kairi Loomet, who manages the startup-community at Tallinn based Palo Alto Club, the very first home for many start-ups and teams who are just about to start their own business. Many of them receive their early stage funding from the the Superangel group, the initiators of the Palo Alto Club.
Thanks Kairi Loomet for the warm welcome. Hope we will soon meet again to deepen our encouraging discussions, connect Estonian and German entrepreneurs and support them on their journeys to the next unicorns ...
Alexander
SaaSgarage - The Pre-Seed Angel Fund for SaaS Startups
SLUSH 2023 - lets get started...
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