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Alexander Hinkhofer Coelho
Managing Director Central & Western Europe at The Juice Plus+ Company
Alexander Hinkhofer Coelho is a seasoned executive currently serving as the Managing Director for Central & Western Europe at The Juice Plus+ Company, a position he has held since May 2020.1 With over 20 years of professional experience, Coelho has built a diverse career spanning multiple industries and roles.
Career Highlights
Current Role:: As Managing Director, Coelho is responsible for overseeing business operations in the DACH region (Germany, Austria, Switzerland), Benelux countries, and France.1
Previous Positions at Juice Plus+::
- Managing Director Western Europe (July 2019 - May 2020)
- Senior Director Global Compliance (May 2019 - May 2020)
- Head of Legal & Compliance EMEA (August 2017 - May 2020)1
Other Notable Roles::
- Senior Counsel, Business & Compliance at SABIC
- Chief Compliance Officer EMEA&CIS at Hologic, Inc.
- Director, WW Distributor Policy Administration at Herbalife
- Head of Legal EMEA at The Body Shop1
Education and Languages
Coelho has a strong educational background in law:
- Licentiate degree in law from Université Catholique de Louvain (1996-2001)
- Master of Laws (LL.M.) in International Law and Legal Studies from the same institution (2002-2003)1
He is multilingual, with proficiency in several languages:
- Native or bilingual proficiency in Portuguese and German
- Full professional proficiency in English, French, and Dutch
- Elementary proficiency in Spanish1
Alexander Hinkhofer Coelho's extensive experience in legal, compliance, and management roles across various multinational companies has equipped him with a broad skill set well-suited for his current leadership position at The Juice Plus+ Company.
Highlights
First Day of the Juice Plus+ European #JPLive Convention in Madrid. Celebrating our best sales forces & brand ambassadors, sharing best practices, unveiling new products and innovations.
It was a day filled with #joy, #fun, #inspiration, #motivation, #encounters, #connections and most importantly a unique sense of #community.
At the Event I attended last weekend, I was asked a question that some may reasonate with: Why am I Proud to Work for the The Juice Plus+ Company
While standing in front of the audience, I could have felt nervous, uncertain, not authentic. But unlike with some other companies, I felt good. Good because I had no doubt at all to share why I am proud to work for JuicePlus+.
Every day, I step into my role at JuicePlus+ with a sense of purpose and real pride. Why? Because I believe 💯 in our mission to champion health and wellness through plantbased natural food supplements and a healthy lifestyle. In a world plagued by preventable health challenges, our work is more important than ever.
Consider the alarming statistics: obesity, diabetes, heart disease, and cancer are continuously on the rise and among the leading causes of death in Western society. What's even more concerning is their close association with malnutrition and sedentary lifestyles. Our lifestyle choices and dietery habits play a critical role in our overall health, and unfortunately, many people are not getting the nutrients their bodies need to thrive.
At JuicePlus+, we're not just selling supplements; we're offering solutions to these pressing health issues. Our products are carefully crafted to maintain and provide micronutrients, essential vitamins, minerals, and antioxidants that support overall wellness. By harnessing the power of nature, we're empowering people to take control of their health and make positive choices every day.
But our mission goes beyond just selling products. We're on a mission to inspire a healthy lifestyle. Through education, advocacy, and community engagement, we're spreading awareness about the importance of nutrition and fitness. Our goal is to equip individuals to make informed choices that will benefit their health now and for years to come.
And yes I am extremely proud that:
▶️ With the NOW! by Juice Plus+ & Detlef Soost & Kate Hall program, we've assisted over 45,000 individuals in the last three years in integrating fitness into their daily routines.
▶️ Through the Healthy Starts For Families program, we've aided millions of families over the past 30 years in adopting healthy nutritional habits.
Moreover, by joining JuicePlus+ as a partner, individuals not only have the opportunity to enhance their health but also to empower themselves. Through personal development and the support of a unique community they can establish a unique and sustainable business aligned with their passion for wellness. This opportunity fosters personal growth, entrepreneurship, and financial independence.
So why am I proud to work for JuicePlus+? Because I believe in making a difference. I believe in the power of plants to nourish and heal. I believe in fitness and mindset to make us stronger. And most importantly, I believe in helping people live healthier, happier lives.
