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Alexander Dedovets

Global Director Insights and Media at Cloetta | ex-Unilever

Alexander Dedovets is a seasoned professional in the consumer goods industry, currently serving as the Global Director of Insights and Media at Cloetta, a leading confectionery manufacturer in Western Europe.12 Based in Stockholm, Sweden, Dedovets brings extensive experience in consumer and market insights to his role.3

Career Highlights

Current Position:: At Cloetta, Dedovets is responsible for overseeing global insights and media strategies. His role involves leveraging data and consumer insights to drive brand growth and inform marketing decisions.12

Previous Experience:: Before joining Cloetta, Dedovets worked at Unilever, where he likely gained valuable experience in the fast-moving consumer goods (FMCG) sector.2 He has also been associated with IAMRUNBOX, further diversifying his industry knowledge.

Expertise and Skills

Dedovets is known for his passion for insights and his ability to apply them effectively in business contexts.4 His experience spans various areas, including:

  • Consumer and market insights
  • Media strategy
  • Brand growth
  • Marketing analytics

Professional Reputation

Colleagues describe Alexander Dedovets as passionate about insights, suggesting he brings enthusiasm and dedication to his work.4 His experience at high-profile companies like Unilever and his current leadership role at Cloetta indicate that he is a respected professional in his field.

Alexander Dedovets' career trajectory and current position at Cloetta demonstrate his expertise in leveraging consumer insights to drive business growth in the competitive confectionery market.

Highlights

Mar 30 · linkedin

Great to finish my skiing season in Sälen and see first-hand the partnership between Skistar and Kexchoklad brand. Strong salience (*wink Byron Sharp), distinctive brand asset, and connection to a category entry point (*wink Jenni Romaniuk). For Swedes, skiing = Kex; hooray to mental availability.   Thanks Daniel Lindblad for joining me on the trip and Cloetta chocolate team for a great product! (and Skistar for the slopes ;))

Mar 17 · linkedin

Recently there has been a plethora of LinkedIn posts on ChatGPT and how to utilize it. However little (at least in my feed) has been said on great developments in image generation. The quality is so good that it is difficult to believe that it was generated by AI and just in a few seconds. Plenty of opportunities to use the technology, especially where something is needed but cannot justify the cost for an artist or creative agency.

Here is a little CMI dragon reading a research on candy consumption (brought to life by #midjourney). Happy Friday ;)

Related Questions

What are Alexander Dedovets' main responsibilities at Cloetta?
How did Alexander Dedovets transition from Unilever to Cloetta?
What specific insights has Alexander Dedovets implemented at Cloetta?
What is Alexander Dedovets' background in consumer and market insights?
How has Alexander Dedovets' experience at IAMRUNBOX influenced his work at Cloetta?
Alexander Dedovets
Alexander Dedovets, photo 1
Alexander Dedovets, photo 2
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Location

Greater Stockholm Metropolitan Area