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Alexander Ferenczi
Agency Owner & Fractional CMO
Alexander Ferenczi is a performance-driven Marketing Lead with a successful track record of managing marketing departments, strategies, and key projects.
With expertise in organic content strategy, paid media, community management, and strategic storytelling content development, Alexander has excelled in boosting sales through creative and proactive approaches.
He holds a Bachelor's Degree in Marketing from Babson College and completed his High School education with an International Baccalaureate from Coral Reef Senior High School.
Alexander has held various roles in renowned organizations such as Chief Problem Solver at Advocaczi, Digital Media Consultant at JetFuel Studio, Director of Social Strategy at JetFuel Studio, Media Analyst & Buyer at VaynerMedia, New Business Development Associate at Brand Institute, Strategy Consultant at Ameriprise Financial Services, Inc., US Market Development Analyst at Aintex S.A (Nes-Tex), Project Manager (Sales and Marketing) at Webbing.me, Founder and Writer at Change the Brand, and Sales Representative at Vector Marketing.
Highlights
🎙️ PSA: Allow Me To Reintroduce Myself
As many of you know, my name is Alexander Ferenczi - a digital marketer that turned into a freelancer and eventually set up my own Paid Media Agency: Advocaczi, and it's been quite the journey!
I decided to launch Advocaczi at first as a side hustle to generate additional income as I started at the bottom of the media totem pole trying to live on an entry-level salary as a Media Buyer & Analyst in New York City... many of you know or remember that feeling 😅
Eventually I decided to get off the "Corporate Hamster Wheel" and take control of my career path with my own hands, and went Full Time with Advocaczi in January of 2021 and the last three years have taught me immeasurable lessons: from business to personal life
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In 2021 the freelance goal was to earn as much as if I stayed on as a salaried employee... goal achieved ✅
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In 2022 the goal was to scale from $10k in MRR to $30k but I knew I needed to develop a team to help me and brought on two hires... goal achieved ✅
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In 2023 the goal was to shoot for the moon with our full team now onboarded and hit $50k in MRR... goal (somewhat) achieved ✅
Why do I say 'somewhat' achieved?
Because while we did hit $50k in MRR we were unsuccessful in maintaining that run rate for more than a single quarter... I know "growing pains" as many will say (sigh)
A lesson I learned is that while chasing numbers and targets are great, if we lose our "WHY" it will deviate the organization from its true ethos, leading to eventual trouble in paradise
When I first launched Advocaczi the goal was to create the most transparent and trustworthy Paid Media Agency that solely focused on driving Revenue for brands through our robust and proven Measurement and Testing Methodology; all while the true WHY was to help small and medium sized business compete in the digital landscape
So what happened to me and did we lose our WHY?
... you'll have to read the article to find out 👀
#marketing #advertising #paidmedia #cmo #fractionalcmo #digitalmarketing #digitaladvertising
