Sign In

Alexander Gaertner

Director Digital Intelligence at DER Touristik Online GmbH

Alexander Gaertner is a seasoned manager with extensive expertise in Digital Marketing Technologies.

He has a strong background in leading EMEA-wide and local teams for globally renowned brands.

Currently, Alexander serves as the Director Digital Intelligence at DER Touristik GmbH.

In his role, he oversees various key areas including Digital Experience Optimisation, Tag Management, and Data Management and Activation.

His responsibilities also involve Site-, Tag-, and Privacy-Auditing, as well as Channel Attribution across Online, Offline, and Offsite Channels.

DER Touristik is a prominent travel and tourism division of Rewe Group, operating in 14 source markets with over 10,600 employees and a rich history dating back to 1906.

A
Add to my network

Location

Frankfurt Am Main Area, Germany