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Alexander Greif

Head of Digital Marketing OTT DIRECTVGO - Chapter Leader of Ecommerce OTT LATAM na Vrio Corp.

Alexander Greif is a seasoned professional with over 21 years of experience in Digital Marketing, Ecommerce, Advertising, Marketing Strategy for Premium Brands, and Brand Experience projects.

He holds a Master of Consumer Behavior and a Master's Degree in Business Administration from ESPM, and is fluent in Portuguese, French, English, with an intermediate level of Chinese.

Currently, Alexander spearheads the marketing initiatives aimed at acquiring new OTT customers and positioning the brand DIRECTVGO in Brazil, alongside managing the development and evolution of the digital buy flow DTVGO for all LATAM countries.

Throughout his career, Alexander has demonstrated expertise in leadership, teamwork, Agile Culture, Digital Transformation, Brand Positioning, Advertising Strategy, Digital Marketing, E-commerce, Business Planning, Business Intelligence, Co-Branding, Media Planning, Social Strategy, and Events Strategy.

He has played key roles in global coordination, budgeting, agency management, and PR activities. Additionally, he has a strong educational background and is actively involved as a member of IAB Brazil and as an expert teacher at Lemonade Marketing School and UMC University São Paulo.

Alexander Greif's past experiences include positions such as Head of Digital Marketing at Vrio Corp., Marketing Manager at Citroën Brasil, Marketing Supervisor at Subaru of America, and Product Manager at Citroën Brasil, showcasing his diverse expertise and skill set in the marketing domain.

Alexander Greif
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Location

Greater São Paulo Area