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Alexander Guy

Growth at Zerion

Alexander Guy is the Head of Growth Marketing at Zerion, a company building a wallet for web3 users.1 He has been in this role for about two years, which he humorously equates to aging 15 years in crypto time.1 Prior to joining Zerion, Guy was a "reformed web2 marketer" who worked in various startups, experiencing everything from self-funded projects to acquisitions.1

Guy's journey into crypto began around the time of the pandemic when he was feeling jaded with the startup environment. He discovered Ethereum and became deeply interested in the space, particularly through NFTs.1 He started building a small portfolio and was introduced to web3 concepts by a friend working at Ledger.1

Initially, Guy was a user of Zerion's portfolio tracker. Impressed by the product, he joined their Discord server, interacted with the team, and eventually secured his position by persistently reaching out to the CEO when he saw they were looking for a head of marketing.1

At Zerion, Guy focuses on creating a better wallet experience for existing web3 users, rather than targeting the next billion users. He believes in addressing the current challenges in user experience and terminology standardization within the crypto space.1

Highlights

Sep 1 · simplehash.com
Leading Growth Marketing in web3 - SimpleHash
Nov 11 · Quartz
Why people are skeptical of crypto, and why they change their minds - Quartz
Oct 18 · Daily Record
Dream exhibition joy for Paisley artist after weeks of USA vaccine uncertainty - Daily Record

Related Questions

What are Alexander Guy's main responsibilities at Zerion?
How did Alexander Guy transition from web2 to web3 marketing?
What challenges does Alexander Guy face in web3 growth marketing?
How does Alexander Guy's background in startups influence his approach at Zerion?
What inspired Alexander Guy to join Zerion?
Alexander Guy
Alexander Guy, photo 1
Alexander Guy, photo 2
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Location

Greater Paris Metropolitan Region