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Alexander Juarez

Founder @ Nebula

Alexander Juarez is an adaptable Software Engineer, specializing in building pixel-perfect and performant Functional React / Redux applications. With expertise in Javascript, Typescript, and Frontend infrastructure tools, he is a core contributor to the jest testing framework and a staunch advocate for webpack. Alexander earned a Bachelor's degree in Computer Science from the University of Washington and has held various senior engineering positions at top tech companies including Nebula LLC, McGraw-Hill, Airbnb, TUNE, Facebook, Mixpo, DocuSign, and Amazon.

Highlights

Feb 4 · linkedin

Sharmila J. #Kudos Keep up the great work! #GreatJob

Feb 4 · linkedin

The influence of AI-generated tailored content has become increasingly prevalent, shaping our experiences across various domains, especially marketing. Let’s delve into the effects it may have on one's perception:

Perceived Quality and Trust: When people are aware of the source of content, they tend to exhibit a positive bias toward human-created work. However, contrary to the notion of “algorithmic aversion,” individuals express no aversion toward AI-generated content when they understand how it was produced. Interestingly, when respondents were uninformed about the content’s origin, they actually preferred AI-generated content. This suggests that as AI systems improve, their output can be indistinguishable from human-generated work. Psychological Engagement: AI-generated content can positively influence both psychological and behavioral engagement. People may find themselves emotionally engaged with content created by AI, especially when it aligns with their preferences and needs. Incorporating AI as a source cue can trigger various heuristics, influencing trust in the presented content.

Consumer Perception: Consumers’ perceptions of brand content generated by AI are a topic of interest. While some apprehensions exist, the overall impact depends on factors like transparency, context, and relevance. Human-AI co-created content is expected to dominate the internet, with a blend of human-generated and highly creative/repetitive AI-generated content.

The implications for individuals are troublesome, as if we consider that the current use of tracking across domains and devices already exists. That, paired with AI-generated content, could be tailored for a specific agenda, such as rewriting your preference for something benign like a particular toothpaste. More likely, spaced repetition and AI-generated content could change something more complex, like political attachment or even metacognition. AI systems are already increasingly integrated into existing systems, and though it sounds like science fiction, it may well become reality.

  1. MIT study: https://lnkd.in/gsQakqy5
  2. Reinforcing study from the notes on lectures in computer science: https://lnkd.in/g2X6ptm9 #ai #marketing #microsoftai #openai #startup

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Alexander Juarez
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Location

Seattle, Washington, United States