Sign In

Alexander Makarenko

Marketing Consultant for FoodTech & EdTech

Alexander Makarenko is a Marketing Consultant based in Almaty, Kazakhstan, specializing in FoodTech and EdTech industries.1 He has been working as a Marketing Consultant for Marketing for People since November 2022.1

Professional Background

Alexander has extensive experience in various marketing roles:

  • Marketing Consultant at Marketing for People (November 2022 - Present)
  • Marketing & Sales Manager (Self-employed, November 2020 - September 2022)
  • Head of Digital Marketing at Dodo Pizza (November 2018 - November 2019)
  • Digital Manager at Dodo Pizza (April 2017 - November 2018)
  • Head of Partnerships at LITRES.ru (February 2014 - April 2017)
  • Partnerships Manager at LITRES.ru (September 2012 - February 2014)
  • Manager of online store at Art. Lebedev Studio (November 2011 - September 2012)

Education

Alexander holds a Specialist degree in Mathematical Methods in Economics from Saint Petersburg State University, which he attended from 2007 to 2012.1

Skills and Expertise

His areas of expertise include:

  • Affiliate marketing
  • Online payment systems
  • Cross-marketing
  • Motorsport marketing
  • Financial markets
  • Journalism
  • Digital marketing
  • Product development
  • Partnership management

Additional Information

Alexander has obtained certifications in DoubleClick Studio from Google and completed a course in Machine Learning Foundations through Coursera.1 He is proficient in English and Turkish languages.1

Highlights

Apr 12 · linkedin

HOW I CAME BACK TO BREAKDANCING AFTER 15 YEARS

From the age of 13 to 18, I was actively involved in breakdancing. I could train 5 times a week and dreamed of becoming a professional dancer.

Then life forced me to be serious: studies, career, family, business, etc.

But you can not escape from yourself and by chance on the podcast with Vitaly Govorukhin we touch on the topic of dancing and my guest says:

-Come back! You won't regret it!

And so, after 15 years since my last appearance on the breakdance scene, recently I took part in the selection of the international championship Red Bull BC One.

What's my point? A consultant with years of experience at McKinsey shared some life wisdom in a face-to-face meeting:

  • To work in consulting for a long time and not burn out you should have at least two serious hobbies.

My set: breakdancing and motorsports.

What are your serious hobbies?

Apr 10 · linkedin

CONSULTATIONS VS SUBSCRIPTION

After the previous post, 3 clients came to me for consultations. In general, I do not promote this product on purpose and did not expect such an effect, but in the end I was once again convinced that making money on consultations is a way to nowhere and here's why:

Attracting a client for a consultation is about the same as attracting a client for a project or long-term cooperation on the terms of a monthly subscription.

But the LTVs of one product and the other are completely different! And also for consulting, I re-immerse myself in context every time and that's additional transaction costs, not to mention the need to constantly look for new clients if you're only earning from consulting. My model of earning is devoid of these disadvantages.

I decided for myself that consultations make sense to me only as an input product for the subsequent sale of subscriptions, but not as a stand-alone product.

Do you sell consultations?

Related Questions

What are Alexander Makarenko's key achievements in his marketing career?
How did Alexander Makarenko transition from Dodo Pizza to Marketing for People?
What specific strategies does Alexander Makarenko use in FoodTech and EdTech marketing?
What certifications and training has Alexander Makarenko completed?
How has Alexander Makarenko's experience at LITRES.ru influenced his marketing approach?
Alexander Makarenko
Alexander Makarenko, photo 1
Alexander Makarenko, photo 2
Add to my network

Experience

Marketing Consultant at Marketing for People (Nov 2022 - Present)
Marketing & Sales Manager at Self-employed (Nov 2020 - Sep 2022), Head Of Digital Marketing at Dodo Pizza (Nov 2018 - Nov 2019), Digital Manager at Dodo Pizza (Apr 2017 - Nov 2018), Head of Partnershi at Art. Lebedev Studio (Nov 2011 - Sep 2012)

Education

Specialist in Mathematical methods in economics from Saint Petersburg State University (2007 - 2012), International Lycee № 664 (2004 - 2007)

Location

Almaty, Kazakhstan