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Alexander Rexworthy

Co-Founder - Design Director - OUTLAW

Alexander Rexworthy is the Co-Founder and Design Director at Outlaw, a strategic design agency.4 Outlaw is located in Bristol, UK.1 Rexworthy's LinkedIn username is alexander-rexworthy-62aaaa36.6

Rexworthy's design work at Outlaw includes a brand refresh for Crusha, a milkshake syrup brand, to appeal to a new generation while maintaining its 1950s-inspired Americana roots.1 The new design for Crusha taps into the world of American diners, drawing inspiration from youthfulness and rebellion in pop culture, with visual cues such as checkerboard patterns, striped straws and tall glasses.13 Rexworthy stated that the new design channels the irreverent attitude of Errol the cat, who was at the heart of the original Crusha advertising.3

Outlaw has also worked with Silver Spoon, refreshing its range of sugar products.1 Rexworthy is also interested in leveraging new technologies and sustainability-focused strategies within the design industry.2

To contact Alexander Rexworthy, you can send an email to [email protected] or alexander@beoutlaw.com.5

Highlights

Nov 11 · creativeboom.com
Design studios reveal what's got them energised and ...
Jun 6 · creativeboom.com
Crusha's new identity is a mashup of American ...
Brewed to Be Better - Freed Earth by Outlaw
Brewed to Be Better - Freed Earth by Outlaw

Related Questions

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Alexander Rexworthy
Alexander Rexworthy, photo 1
Alexander Rexworthy, photo 2
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Location

London, England, United Kingdom