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Alex Rose
Co-Founder of Let's Do This
Alexander Rose is a prominent entrepreneur and the Co-Founder and COO of Let's Do This, a leading online marketplace for mass participation sports events. He has been instrumental in shaping the company since its inception in 2017, after identifying a gap in the market for easy access to endurance events like marathons and triathlons. Let's Do This aims to simplify the process of discovering, booking, and participating in such events, boasting over 15,000 listings on its platform.132
Background and Education
Rose graduated from the University of Cambridge with a Master’s degree in Chemical Engineering and Management. His educational background laid a strong foundation for his analytical and managerial skills, which he later applied in his entrepreneurial ventures.13 Before founding Let's Do This, he worked as an associate at Oliver Wyman, a global management consulting firm, from 2013 to 2016.13
Career Highlights
- Let's Do This (2017 - Present): As COO, Rose oversees operations and strategic direction, focusing on enhancing user experience and expanding the platform's reach within the endurance sports community.
- Oliver Wyman (2013 - 2016): In this role, he gained valuable insights into business strategy and operations, which he later leveraged to build his startup.
Vision for Let's Do This
Rose's vision for Let's Do This is to inspire more people to engage in physical activities by providing a seamless platform that connects them with various events. The company not only facilitates bookings but also offers personalized recommendations and training tips, aiming to create a holistic experience for users.234 Under his leadership, Let's Do This has attracted significant investments from notable figures in the sports industry, including Serena Williams and Usain Bolt.3
In summary, Alexander Rose is a dynamic leader in the sports technology sector, dedicated to making endurance sports more accessible through innovative digital solutions.

