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Alexandra (Ali) Balfour

A B2B B2C Branding 'Jane of all trades'

Alexandra (Ali) Balfour is an accomplished client service and marketing professional with a rich history of working with renowned global brands such as Dow Chemical, Xerox, Victoria's Secret, Playtex, Sears, Tupperware, GE, Kellogg's, SAP, National Geographic, and AT&T. Her expertise lies in managing diverse teams to drive brand and design strategy that ultimately yields positive financial outcomes. She excels in delivering tailored branding solutions to enhance client brands.

With a multicultural background, Alexandra thrives in global roles that allow her to leverage her deep understanding of different cultures, exceptional communication abilities, and strong negotiation skills. Her educational background, which includes a Master's in Design Management from Pratt Institute, a BA in Art History from Duke University, and studies at Stone Ridge School, equips her with a unique blend of design strategy and business management skills.

Throughout her career, Alexandra (Ali) Balfour has held key positions in prestigious organizations such as IBM as a Brand Leader, Siegel+Gale as a Senior Account Director, Dragon Rouge as a Director of Client Services, Interbrand as an Account Director for Consumer Branding, Interbrand as a Manager of Client Services, Interbrand as a Program Manager for Corporate Branding, and at National Geographic Magazine as a Design Manager for International Editions.

Highlights

Sep 11 · linkedin

Rotary Strengthened Brand by Simplifying It @HarvardBizow.ly/BnFti @SiegelGale #client #SimplicityPays

Apr 30 · linkedin

"The role of the CEO is to personify the brand" @David_Srere on @SiegelGale via @hcpeterson @BusinessInsider

Alexandra (Ali) Balfour
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Location

New York City Metropolitan Area