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Alexandra (Allie) Tsavdarides

Strategist | Consumer Driven | Brand Builder

Alexandra (Allie) Tsavdarides is a seasoned professional with over 20 years of experience in building and transforming global brands, focusing on consumer and culture-centric strategies.

She currently holds the role of Senior Marketing Director at HOKA in EMEA, leading a diverse team in developing brand strategies, integrated activations, and growth marketing campaigns.

Allie has a strong background in implementing global brand strategies, consumer segmentation, and fully integrated seasonal campaigns for renowned brands like UGG, Faherty, New Balance, and TOMS.

With a Bachelor's Degree in Integrated Marketing Communications and additional studies in International Media & Communications, she brings a well-rounded educational background to her extensive professional experience.

Her passion lies in creating compelling brands that connect with consumers and make a positive impact, while fostering a culture of innovation, trust, and collaboration within her teams.

Highlights

Jun 29 · linkedin

We've begun recruiting for a really exciting new role in the HOKA EMEA marketing organization to be a key leader driving the future of an amazing brand. Please share any great leads my way!

https://lnkd.in/eKMSY9EN

Jun 14 · linkedin

We are continuing to expand our team across the region - currently searching for multiple UGG EMEA Trade Marketing roles in France and Germany to drive our brand transformation with great partners like JD Sports Fashion plc Zalando Foot Locker CITADIUM to name just a few, working directly with the talented Luise Teerling

Alexandra (Allie) Tsavdarides
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Location

Amsterdam, North Holland, Netherlands