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Alexandra Syzova

Purpose-Driven Change Agent and Org. Effectiveness Expert

Alexandra Allison, also known as Alexandra Syzova, is the Founder and CEO of Enable Growth, a company focused on enhancing customer education and marketing strategies, particularly in the tech sector. Based in London, she has been instrumental in leading executive education and marketing programs for notable clients, including Google, across the EMEA region.13

Her expertise lies in developing effective customer education programs, which are increasingly recognized as vital in B2B marketing. Through Enable Growth, she aims to empower businesses to optimize their marketing efforts by leveraging customer education as a strategic tool.21

In addition to her role at Enable Growth, Alexandra has a background in business education, having studied at Bayes Business School.2 Her work emphasizes the intersection of education and marketing, aiming to create impactful learning experiences that drive business growth.

Highlights

Jul 8 · linkedin

Barbaric, incomprehensible attack by russia on the most vulnerable. The largest children's hospital in Ukraine treating the most difficult cases. The kiddos had one hope in their lives already full of suffering...

The hospital has published links for donations in foreign currencies and crypto https://bit.ly/3zCV7aQ

Alternatively United24 is raising for the cause https://bit.ly/4bGepJw

Thank you

Mar 16 · linkedin

It was so gratifying to speak to nearly 100 companies this morning about #customereducation for #tech upon a kind invite from the European Business Association. As customer education is gaining momentum and becoming a must for growing #brand loyalty and sales, many companies are revisiting their approach to #B2B #marketing and shifting their focus to trusted customer engagement to bring value to their clients. 75% of participants today reported stalled or declining #MROI in the last 3 years and are looking for ways to solidify their marketing efforts to build meaningful long term relationships with their clients.

I've led customer/ executive/ marketing education initiatives for over 15 years and have been particularly delighted today to note how this trend, once a prerogative of the very few top techs, is now spreading across SMEs and large companies whose agile and forward thinking approach helps them build successful customer education functions internally or via outsource.

Related Questions

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Alexandra Syzova
Alexandra Syzova, photo 1
Alexandra Syzova, photo 2
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Experience

Vice President of Programs, Partnerships and Operations at Unreasonable (April 2023 - Present)
Director of Account Management (Global Initiatives) at Unreasonable (November 2020 - April 2023), Independent Social Change Consultant at Alison Alexander Consulting (March 2020 - Present), Research D at Leo Burnett (January 2015 - June 2015)

Education

Master of Science (MS) in Organizational Change; Social Impact Program, Northwestern University (2014 - 2016), BA in Communications and Studio Art, Denison University (2003 - 2007), Wilderness Leaders

Location

United Kingdom