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Alexandra Bruell

Reporter at The Wall Street Journal

Alexandra Bruell is an advertising reporter at The Wall Street Journal who currently covers the business of media, including news, magazine, and digital publishing.12 She has an extensive background in media and marketing journalism, having previously worked as a senior reporter at Advertising Age and a reporter at PRWeek Magazine.1

Professional Background

  • Current Role: Reporter at The Wall Street Journal (August 2016 - Present)
  • Previous Positions:
    • Senior Reporter at Advertising Age (July 2015 - August 2016)
    • Reporter at Advertising Age (May 2011 - July 2015)
    • Consumer Marketing Reporter at PRWeek Magazine (April 2010 - May 2011)

Education

She graduated from Tulane University between 2002 and 2006.1 Bruell specializes in covering brand marketers and ad agencies, focusing on the evolving media landscape.2 She joined the WSJ's CMO Today team to report on profound changes in media and marketing trends.2

Highlights

Jul 10 · linkedin

Here’s my story on the New York Times' decision to dismantle its decades-old sports desk following the company’s $550 million acquisition of the Athletic.

In the article, there’s also a link to my profile of David Perpich, publisher of the Athletic, who is member of the Times’ famed Sulzberger family and has remained under the radar in the media industry despite playing a major role in nearly every important strategic decision at the company in recent years.  

https://lnkd.in/e2VXbfxb

Jan 24 · linkedin

Planned Parenthood has a new chatbot aimed at teens that can answer questions about birth control, STDs and more https://on.wsj.com/2DvDzxI via @WSJ

Related Questions

What are some of Alexandra Bruell's most notable articles at The Wall Street Journal?
How has Alexandra Bruell's coverage of the media industry evolved over the years?
What trends in advertising has Alexandra Bruell highlighted in her reporting?
How does Alexandra Bruell's work at The Wall Street Journal differ from her time at Advertising Age?
What are the key topics Alexandra Bruell focuses on in her reporting?
Alexandra Bruell
Alexandra Bruell, photo 1
Alexandra Bruell, photo 2
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Location

New York, New York, United States