Suggestions
Alexandra Cote
Empathic SaaS Content Marketer | Writer | YouTuber | SaaS Influencer
Alexandra Cote is a digital marketing professional currently serving as the Digital Marketing Manager at Paymo, a company that specializes in work management solutions. She has a strong background in SaaS growth and content strategy, focusing on product marketing, growth marketing, conversion rate optimization, and keyword research. Her approach emphasizes a people-first strategy in marketing, leveraging community engagement and innovative growth hacking techniques.
In addition to her role at Paymo, Cote has held various positions, including Growth Marketing Manager at Wynter and Content Consultant for multiple organizations. She is also active in mentoring and teaching, contributing to platforms like Skillshare and GrowthMentor. Cote holds a Master’s degree in Strategic and Digital Marketing and has collaborated with several notable brands in her career.123
Highlights
5 things most marketers haven't done yet but maybe should (now that summer's over) 📈
- Risking $1,000 on bold marketing experiments
🟢Time to try out a high-risk, high-reward strategy such as running a viral marketing campaign, a unique influencer partnership, or an unconventional ad.
- Giving their product for free (beyond the free plan)
🟢Offering the product for free to key influencers, potential large clients, or as part of a targeted promotional campaign can create buzz and generate valuable feedback. But I'm also talking about using your product as part of an ABM campaign to show your ideal customers what they can get out of your product.
- Letting people try out an interactive demo without asking for their email or time
🟢Interactive demos allow potential customers to experience the product in a hands-on, engaging way, increasing their understanding and interest. Expect higher engagement and conversion rates as users can see the product's value in real time, leading to more qualified leads and faster sales cycles.
- Expanding their target market
🟢I'm a huge fan of focusing on one market at a time. But when things don't work, time to look at other audiences to find your best (not ideal) ones. Exploring adjacent markets or new demographics can uncover untapped potential that will shake up your strategy.
- Building a community around their brand
🟢I've been helping brands build communities for 7 years but it's still not a mainstream thing. Creating a community fosters a sense of belonging and loyalty among customers. This can be done through online forums, social media groups, or in-person events.
What was your biggest successful risk?
People want video.
Everyone should see this.
With recent Google algorithm changes which are making it more difficult for new and small brands to rank well for high-volume keywords, more brands are turning to YouTube.
I've been creating video strategies and reviews on YouTube for almost 8 years and this year, more than ever, there's at least one new startup/week that's seriously interested in getting started with YouTube.
So what are other brands doing?
- Starting a YouTube channel
- Working with YouTubers and users to create UGC
- Teaming up with other brands or YouTube content creators for partnerships, events, on-demand webinars, workshops, etc.
- Moving their product marketing efforts into the video space
But why is YouTube working?
Besides the obvious algorithm hurdles, a lot more people also prefer [see video recommended] YouTube over written content. The current Google SERP for most keywords is a mess [and it gets worse depending on the topic or geographical location].
Certain industries like the travel space are also more impacted than others with creators giving up on their blogs altogether. This leaves a lot of search results unusable for someone who's looking for in-depth topics or unique perspectives.
And that's when people move their search over to YouTube. Specifically, they're looking for helpful content that's also authentic and can be trusted.
Have a particular YouTube concern or curiosity? Drop me a message.
