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Alexandra Dennett
Global Lead, New Media & Transformation at Ralph Lauren
Alexandra Dennett is a seasoned professional currently serving as the Global Digital Director for Virtual Economies and Web3 at Ralph Lauren. She possesses a Bachelor of Arts degree with a major in History and a minor in Playwriting/Screenwriting from Tufts University.
With a wealth of experience across various organizations, Alexandra has held key roles such as the Global Lead for New Media & Transformation and Senior Manager for Media & Digital Content Development at NARS Cosmetics before joining Ralph Lauren. Her expertise extends to digital investment, media planning, and content creation.
During her career journey, Alexandra has also worked at OMD USA where she excelled in roles such as Associate Director of Digital Investment, Supervisor of Digital Investment, and Analyst of Digital Investment. Additionally, she has experience in integrated media planning from her time at Maxus.
Alexandra Dennett's professional background showcases her diverse skill set, including digital strategy, content development, and leadership in the digital landscape. Her past experiences as a writer, editor, and creator further enhance her capabilities in marketing and media.
An alumna of Tufts University, Alexandra Dennett's strong educational foundation in History and Theater Arts, coupled with her extensive professional experience, positions her as a valuable asset in the realms of digital marketing, virtual economies, and Web3.
Throughout her career, Alexandra has demonstrated a strong passion for digital innovation and media development, making significant contributions to the organizations she has been a part of. Her broad expertise and hands-on experience highlight her as a prominent figure in the digital marketing and media industry.
Highlights
Delighted to share I am starting a new role at Ralph Lauren as the Global Lead of New Media & Transformation, spearheading digital-first innovation within emerging media territories and technology spaces (including AR, VR, AI, Gen AI, Blockchain, and more).
To be part of a team that's reimagining how we tell and share our brand's stories is beyond exciting, especially in an era where the boundaries between digital and physical worlds continue to blur.
Honored to have collaborated with the wonderful Marty Bell and The Poolsuite team to shepherd Ralph Lauren into the Web3 era.
I am both humbled and privileged to have led this project and am beyond lucky to have such an incredible team working alongside me to bring this to life.
Excited to share with all the Poolsuite & Grand Leisure holders out there what “ultra leisure” looks like through the eyes of the Ralph Lauren brand.
Until then – Miami Awaits #RLxPoolsuite #RLxMiami Andrew Reuben Pooja Ashar Taylor A. Jones Eden Smith Dominic Fortunato Yelena Perlin 🌴
