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Alexandra Badea
VP, EMEA Marketing at Verifone
Alexandra Marcu (Badea) brings over 15 years of marketing expertise in the software industry, specializing in commerce, online payments, subscription billing, and SaaS/cloud services. She is known for her strategic planning skills and hands-on experience in global marketing, go-to-market strategies, demand generation, online marketing, and marketing operations.
Alexandra has a proven track record of driving organizational change through implementing processes, CRM systems, marketing automation, client loyalty programs, and global program resources management applications to streamline operations. She is passionate about demand generation, growth strategies, and marketing automation, with a strong focus on execution and results orientation.
Her leadership style includes building high-performance global teams comprising direct reports, consultants, agencies, and partners, fostering deep value, shared trust, and aligned execution for growth. Alexandra is dedicated to coaching and mentoring marketing teams, identifying and promoting new talents within the industry.
Specializing in corporate marketing, marketing operations, marketing programs, demand generation, marketing automation, email marketing, B2B marketing, product marketing, affiliate marketing, communications, public relations, analyst relations, digital commerce, online payments, technology, start-ups, digital goods, and customer retention programs; Alexandra Marcu (Badea) possesses a diverse skill set in the marketing field.
Her education includes an Executive MBA in Business Administration and Management, a Master's Degree in eBusiness and Marketing, a Professional Certified qualification in Business, Management, Marketing, and Related Support Services, and a Bachelor's Degree in Computer Science from esteemed academic institutions.
Previously, Alexandra held key marketing positions at renowned companies such as Verifone, 2Checkout, and Avangate, where she showcased her expertise in driving marketing strategies and operations to achieve business objectives. Her rich experience spans from marketing assistant roles to senior vice president positions, highlighting her progression and contribution to the marketing domain.
