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Alexandra Maxwell

Business Strategist | Retail | Fuel | Grocery | Automotive | Direct Selling | Let's talk Payments, Marketing, Branding, Communications

Alexandra Maxwell is a seasoned business strategy leader with over 12 years of experience in building brands and businesses in various roles, including agency, in-house, and consulting. She advocates for a holistic approach to strategy development, emphasizing the importance of understanding challenges, opportunities, and interdependencies. Alexandra excels in ideation, planning, execution, and reporting to bring successful projects to life. She leverages diverse data sources and insights to identify creative growth opportunities. Alexandra has a diverse educational background, including an MBA in Strategic Management, a diploma in Cannabis Business, and a BA in History & Politics. Her professional journey includes roles in companies like Worldpay, Phoena, VIBRANT Marketing, Honeypot Marketing, and Igloo Software, covering areas such as retail, cannabis, marketing, communications, and client success. She is well-versed in industries like Cannabis, Beverage Alcohol, CPG, Technology, Finance, and Payments, with interests that span across strategy, technology, research, digital marketing, compliance, design, and more.

Alexandra Maxwell
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Location

Toronto, Ontario, Canada