Suggestions
Alexandra Rabbitte Hughes
Digital Marketing Strategist Specializing in Social Media & Influencer Marketing
Alexandra Rabbitte Hughes is the Founder and Influencer Marketing Specialist at The Impressionist Co.12 She has an extensive background in marketing, communications, and consulting, with a focus on influencer marketing, e-commerce, media, and political organizations.1
Professional Experience
Alexandra specializes in helping agencies and brands build profitable social media and influencer marketing strategies.2 Her expertise extends to understanding and leveraging trends in the marketing landscape, particularly in relation to younger demographics like Gen Z.3
Recent Activities
In October 2023, Alexandra joined Monday Girl, indicating her involvement in various professional networks and organizations.2 More recently, in March 2024, she released a report on Gen Z's impact on marketing, highlighting how this generation has disrupted traditional marketing funnel concepts.3
Industry Insights
Alexandra demonstrates a keen understanding of the creator economy and the value of influencer investments in marketing strategies. She has commented on successful influencer campaigns, such as those by Tarte Cosmetics, showcasing her expertise in this area.4
Alexandra Rabbitte Hughes maintains an active presence on LinkedIn, where she shares insights and updates about her work in influencer marketing and social media strategies under the username "alexandrarabbitte".234
Highlights
New Substack! Featuring some new tools I have come across recently- content is a both a beast & a massive opportunity for brands and creators and these tools make it all seem pretty easy.
- A tool that helps creators pitch brands that are an audience fit
- A tool that automatically invites creators (via DM) who tag brands to apply to be a part of their network
- "tiktok challenges" that any creator can sign up & get paid for it
- An organized group chat for creators & brands to mingle
July, Kale, Pearpop & Canopy | Techstars '23
#Influencermarketing #creatoreconomy #Influencertech
Another substack! Trying a new visual format- This one covers some of my thoughts on: -Instagrams new "verified only" feed -Tiktok Creativity Program -Dupe Influencers -Dream brand/influencer collab (cc: 3M)
https://lnkd.in/e2tNPwJq
#creatoreconomy #influencermarketing #socialmedianews #tiktokmarketing
