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Alexandra Witte
SAP Labs Munich Marketing & Projects Lead
Professional Background
Alexandra Witte is an accomplished professional who recently joined the SAP Munich team, where she has taken on the pivotal role of leading both internal and external communications, as well as managing various events. With a strong foundation in sales and marketing, she has consistently worked to innovate and expand virtual selling practices within the organization. Alexandra has demonstrated a remarkable ability to enhance customer engagement and streamline sales cycles, making her an invaluable asset to SAP.
As an expert in Virtual Selling, Alexandra has developed and conducted numerous video and social selling trainings that drive the adoption of virtual selling strategies across SAP. Her initiatives have resulted in increased speed and scale of sales cycles, while also improving customer engagement metrics. Alexandra's leadership in this area illustrates her commitment to modernizing the sales experience and adapting to the evolving technological landscape.
In her role as the SAP Global Virtual Customer Experience Community Lead, Alexandra collaborates with virtual customer experience champions across various regions and business lines. She has played a crucial role in co-innovating and piloting new virtual customer experience technologies alongside community members, pushing forward SAP's agenda in the digital space. Furthermore, she has been instrumental in organizing exchanges of best practices, use cases, and success stories among team members, thereby encouraging a supportive and enriched learning environment within SAP.
Education and Achievements
Alexandra Witte's academic background is impressive, having studied a Master’s Program in Management at Umeå University, where she graduated with a pass with distinction, earning 120 ECTS credits. Additionally, she holds another Master’s Degree in Competitiveness and Innovation from Universidad de Deusto, where she achieved an 'A' grade, demonstrating her strong understanding of the intricacies of business competitiveness in the modern market. Her undergraduate studies also reflect her dedication to excellence; she obtained her Bachelor of Business Administration (BBA) in Arts, Entertainment, and Media Management from Stenden Hogeschool Leeuwarden with the highest grades and with honors. Furthermore, she pursued another Bachelor of Business Administration (BBA) in International Business at ESC Troyes, again passing with distinction. Alexandra's multifaceted education has equipped her with a robust skill set that informs her professional endeavors.
Throughout her career at SAP, Alexandra has held several significant roles that highlight her expertise and leadership capabilities. Previously, as the Global Digital Selling Senior Specialist and Social Media Innovation Lead at SAP, she not only led the charge in digital selling but also inspired her colleagues to embrace innovative practices in social media. Her time as an Account Executive focused on Channel & Commercial Sales for SMEs in the Consumer Industries allowed her to develop tailored sales strategies that effectively engage diverse market segments.
As a former Board of Social Selling (B.O.S.S.) Member and participant in the Run Better Council for Inside Sales Executives (ISEs), Alexandra has been an advocate for social selling strategies, pushing boundaries to realize new outreach potential through digital channels. Her earlier role as an Inside Sales Executive for HCM cloud solutions at SAP further solidified her expertise in sales processes and customer interaction.
Notable Achievements
Among her many accomplishments, one of Alexandra's most outstanding contributions has been her work as a SAP Social Video Evangelist. In this capacity, she enabled sales, presales, and marketing teams to harness the power of video communication, significantly boosting the credibility of their messages and generating inbound leads. Alexandra has created and published several hundred videos ranging from quick 1-2 minute segments to immersive 360-degree videos, including impactful live videos that she shared via LinkedIn during major events like NRF. Her innovative approach helped elevate SAP’s Share of Voice, reflecting her impactful contributions to the company's visibility in the market.
She pioneered SAP’s first Social Video Training, a groundbreaking initiative that collaborated closely with the SAP Global Social Selling Team. This training has empowered countless marketing, presales, and sales professionals across the globe, enabling them to effectively communicate with prospects and customers through video. Additionally, her creation of how-to videos and SAP-branded animated GIF templates has allowed the sales team to strengthen brand awareness and effectively engage with their audience on various social media platforms.
In summary, Alexandra Witte is a seasoned professional whose contributions to SAP—including leading communication strategies, fostering innovation in virtual selling, and enhancing customer engagement through cutting-edge video content—underscore her commitment to excellence and growth in the ever-evolving landscape of digital business. With her rich educational background and a track record of significant accomplishments within the company, Alexandra is certainly a key player in SAP's journey toward a more immersive and engaging customer experience.
