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Alexandre Ricard
Chairman & CEO at Pernod Ricard
Alexandre Ricard is a French businessman and the Chairman & CEO of Pernod Ricard, the world's second-biggest distiller by sales. Born on May 12, 1972, in Boulogne Billancourt, France, he is a grandson of Paul Ricard, the founder of Société Ricard.2
Professional Background
Ricard has an impressive educational and professional trajectory:
- Graduated from ESCP Europe in 1995
- Holds an MBA from the Wharton School of Business
- Earned an MA in International Studies from the University of Pennsylvania
Before joining the family business, he worked at:
- Banque Indosuez in Milan
- Accenture (1997-1999) as a strategy consultant
- Morgan Stanley in London (2001-2003) specializing in M&A2
Career at Pernod Ricard
He joined Pernod Ricard in 2003 and quickly advanced through various leadership roles:
- Started in the audit department
- Became Finance Director of Irish Distillers in 2004
- Managed Pernod Ricard Asia Duty Free in 2006
- Headed the Jameson Whiskey brand
- Appointed Deputy Chief Executive Officer in 2012
- Became Chairman & CEO in February 2015 at age 43, making him the youngest CEO among CAC 40 top companies at the time2
As of February 2025, he continues to lead Pernod Ricard, focusing on the company's mission of "human connection" and driving strategic growth across their global brand portfolio.1
Highlights
Drink Masters, the ultimate bartending competition is now streaming on Netflix. World-class mixologists showcase their dazzling cocktail-crafting skills as they compete for a $100K prize.
Using some of our iconic brands like Glenlivet (Chivas Brothers), Altos (House of Tequila), Jameson (Irish Distillers) and Absolut (The Absolut Company), it’s fantastic to see mixology in the spotlight. Prepare to be blown away by their creations. Best of luck to all the competitors and I can't wait to see who wins.
When you value quality, authenticity and craft, when you anticipate and see opportunities before others, when you push boundaries yet patiently wait to create something truly special. These are some of the characteristics of visionary entrepreneurs and something I always look for in business partners.
In Ron Snyder, Frederico Vaughan and George Strait, and their range of Super-Premium and Prestige Código Tequila portfolio, I found these traits in abundance. Today Pernod Ricard is delighted to announce our partnership with Código Tequila, a truly unique range for tequila connoisseurs and the perfect complement to join our agave portfolio.
I firmly believe that we will continue to build something truly amazing together, built on solid foundations. Welcome to the Pernod Ricard family!
